ZERO, COLORREALISM

TitleZERO, COLORREALISM
BrandSAMSUNG ELECTRONICS
Product / ServiceSAMSUNG MONITOR SB970
CategoryA01. Art direction/Production design
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Entrant Company CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising Agency CHEIL WORLDWIDE Seoul, SOUTH KOREA
Production Company MASSMESSAGE Seoul, SOUTH KOREA

Credits

Name Company Position
Dong/Eun Chung Cheil Worldwide Executive Creative Director
Seungjoon Lee Cheil Worldwide Art Director
Seokhyun Jo Cheil Worldwide Junior Art Director
Minji Kim Cheil Worldwide Junior Art Director
Jung/Ho Suk Cheil Worldwide Copywriter
Siyeon Lee Cheil Worldwide Copywriter
Yunjae Kim Cheil Worldwide Junior Copywriter
Hyung/Lip Lee Cheil Worldwide Agency Producer

Brief Explanation

In an age where colors are exaggerated, distorted and monitors distort reality, Samsung monitor SB970 attempts to display 0 error, real color by going out into nature and comparing real colors with the colors shown on the monitor. Under numerous constraints including variables which cannot be controlled like the sunlight, would Samsung monitor SB970 be able to display real color?