Title | ZERO, COLORREALISM |
Brand | SAMSUNG ELECTRONICS |
Product / Service | SAMSUNG MONITOR SB970 |
Category | A01. Art direction/Production design |
Entrant | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Entrant Company | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Advertising Agency | CHEIL WORLDWIDE Seoul, SOUTH KOREA |
Production Company | MASSMESSAGE Seoul, SOUTH KOREA |
Name | Company | Position |
---|---|---|
Dong/Eun Chung | Cheil Worldwide | Executive Creative Director |
Seungjoon Lee | Cheil Worldwide | Art Director |
Seokhyun Jo | Cheil Worldwide | Junior Art Director |
Minji Kim | Cheil Worldwide | Junior Art Director |
Jung/Ho Suk | Cheil Worldwide | Copywriter |
Siyeon Lee | Cheil Worldwide | Copywriter |
Yunjae Kim | Cheil Worldwide | Junior Copywriter |
Hyung/Lip Lee | Cheil Worldwide | Agency Producer |
In an age where colors are exaggerated, distorted and monitors distort reality, Samsung monitor SB970 attempts to display 0 error, real color by going out into nature and comparing real colors with the colors shown on the monitor. Under numerous constraints including variables which cannot be controlled like the sunlight, would Samsung monitor SB970 be able to display real color?