Product / ServiceBOND - CARDLESS CASH
CategoryA10. Animation
EntrantAlt.VFX Brisbane, AUSTRALIA
Entrant Company Alt.VFX Brisbane, AUSTRALIA
Advertising Agency M&C SAATCHI Sydney, AUSTRALIA
Production Company PLAY BIG Sydney, AUSTRALIA


Name Company Position
Tom Mcfarlane M/C Saatchi Regional Creative Director
Michael Andrews M/C Saatchi Creative Director
Rod Janes M/C Saatchi Head Of Television And Content
Nancy Kottaridis M/C Saatchi Tv Producer
Eithne Mcswiney M/C Saatchi Group Account Director
Hayley Matthews M/C Saatchi Senior Account Director
Rey Carlson Playbig Director
Caroline David Playbig Executive Producer
Colin Renshaw Alt.vfx Vfx Supervisor
Takeshi Takada Alt.vfx Vfx Executive Producer

Brief Explanation

Commonwealth Bank presents a customer who experiences a moment of panic before calmly utilising the “cash without a card” service whilst her wallet, come to life after being left behind, attempts to journey back to its owner.

Creative Execution

We modelled and animated the hero wallet in this new campaign for commonwealth bank. We were was tasked with modelling the photo-real wallet inside and out and then designing its "personality." Alt based their animation style on a puppy which helped give the wallet a youthful yet awestruck air. The entire spot was animated and comped in 8 days in order to meet the clients on air requirements to beat out a rival bank also going to market.