Title | YELLOW WALLET |
Brand | COMMBANK |
Product / Service | BOND - CARDLESS CASH |
Category | A10. Animation |
Entrant | Alt.VFX Brisbane, AUSTRALIA |
Entrant Company | Alt.VFX Brisbane, AUSTRALIA |
Advertising Agency | M&C SAATCHI Sydney, AUSTRALIA |
Production Company | PLAY BIG Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Tom Mcfarlane | M/C Saatchi | Regional Creative Director |
Michael Andrews | M/C Saatchi | Creative Director |
Rod Janes | M/C Saatchi | Head Of Television And Content |
Nancy Kottaridis | M/C Saatchi | Tv Producer |
Eithne Mcswiney | M/C Saatchi | Group Account Director |
Hayley Matthews | M/C Saatchi | Senior Account Director |
Rey Carlson | Playbig | Director |
Caroline David | Playbig | Executive Producer |
Colin Renshaw | Alt.vfx | Vfx Supervisor |
Takeshi Takada | Alt.vfx | Vfx Executive Producer |
Commonwealth Bank presents a customer who experiences a moment of panic before calmly utilising the “cash without a card” service whilst her wallet, come to life after being left behind, attempts to journey back to its owner.
We modelled and animated the hero wallet in this new campaign for commonwealth bank. We were was tasked with modelling the photo-real wallet inside and out and then designing its "personality." Alt based their animation style on a puppy which helped give the wallet a youthful yet awestruck air. The entire spot was animated and comped in 8 days in order to meet the clients on air requirements to beat out a rival bank also going to market.