SKATE WAVE

TitleSKATE WAVE
BrandVISA
Product / ServiceVISA PAY WAVE
CategoryA09. Visual Effects
EntrantAlt.VFX Brisbane, AUSTRALIA
Entrant Company Alt.VFX Brisbane, AUSTRALIA
Advertising Agency CLEMENGER BBDO SYDNEY, AUSTRALIA
Production Company CURIOUS FILM Sydney, AUSTRALIA

Credits

Name Company Position
Rebecca Carrasco CLEMENGER BBDO Creative Director
Luke Hawkins CLEMENGER BBDO Creative Director
Katrina Jarratt CLEMENGER BBDO Art Director
Tom Russell CLEMENGER BBDO Copywriter
Sara Denby CLEMENGER BBDO Group Account Director
Alex Davis CLEMENGER BBDO Account Manager
Lisa Brown CLEMENGER BBDO Senior Tv Producer
Ash Bolland CURIOUS FILM Director
Tara Riddell CURIOUS FILM Producer
Colin Renshaw Alt.vfx Vfx Supervisor
Takeshi Takada Alt.vfx Vfx Executive Producer

Brief Explanation

A new Australian ad depicts skateboarders making Visa PayWave purchases while skating in the bowl. During the course of the 60-second TVC, various people (even a guy in a suit) are shown making payments, mid trick, for coffee, pizzas and tacos at an ad-hoc take-away store.

Creative Execution

We replaced just about every pixel of the background with a full cg environment designed and built by the CG team. We created an endless Skate World for the Visa PayWave TVC depicting skateboarders making purchases mid trick, for coffee, pizzas and tacos. Shot on locationin a Sydney Skate park without any greenscreen - We were responsible for designing and building the cg shopfronts and then integrating that with the live action skaters. In doing that they rotoed (cut out) about 2500 frames of skateboard action. The spot was finished in 2 weeks.