| Title | PEPSI NEX MOMOTARO EPISODE ZERO |
| Brand | SUNTORY HOLDINGS |
| Product / Service | PEPSI |
| Category | A09. Visual Effects |
| Entrant | Alt.VFX Brisbane, AUSTRALIA |
| Entrant Company | Alt.VFX Brisbane, AUSTRALIA |
| Advertising Agency | YOMIKO ADVERTISING Tokyo, JAPAN |
| Advertising Agency 2 | TUGBOAT Tokyo, JAPAN |
| Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yasumichi Oka | Creative Director | |
| Shin Takaue | SUNTORY HOLDINGS LIMITED | Creative Director |
| Seijo Kawaguchi | Art Director | |
| Masakatsu Kasai | TOHOKUSHINSHA FILM CORPORATION | Producer |
| Sunao Nonaka | Producer | |
| Koichi Iguchi | TOHOKUSHINSHA FILM CORPORATION | Director |
| Taku Tada | TUGBOAT | Creative Director |
| Takeshi Takada | Alt.vfx | Vfx Executive Producer |
| Colin Renshaw | Alt.vfx | Vfx Supervisor |
This epic new film that turns a classic folk story on its head to promote Pepsi Nex Zero. "Momataro," aka The Peach Boy, is about a young man born from a peach who goes on to befriend a dog, monkey and pheasants, who later band together to battle a big bad red demon. There is an avante-garde, music video style twist to the story, depicting the characters in stylish costumes as they take on the intimidating red beast(ONI). The modernized update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival
Based on the Japanese fable 'Peach Boy' or Momotaro, the first installment of a three episode series required Alt's creature design expertise to build a giant 100m lava demon or Oni. This makes cameo appearance in the first two installments setting up for the final showdown in the third. Shot entirely in LA and Nevada.