Title | PEPSI NEX MOMOTARO EPISODE ZERO |
Brand | SUNTORY HOLDINGS |
Product / Service | PEPSI |
Category | A09. Visual Effects |
Entrant | Alt.VFX Brisbane, AUSTRALIA |
Entrant Company | Alt.VFX Brisbane, AUSTRALIA |
Advertising Agency | YOMIKO ADVERTISING Tokyo, JAPAN |
Advertising Agency 2 | TUGBOAT Tokyo, JAPAN |
Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yasumichi Oka | Creative Director | |
Shin Takaue | SUNTORY HOLDINGS LIMITED | Creative Director |
Seijo Kawaguchi | Art Director | |
Masakatsu Kasai | TOHOKUSHINSHA FILM CORPORATION | Producer |
Sunao Nonaka | Producer | |
Koichi Iguchi | TOHOKUSHINSHA FILM CORPORATION | Director |
Taku Tada | TUGBOAT | Creative Director |
Takeshi Takada | Alt.vfx | Vfx Executive Producer |
Colin Renshaw | Alt.vfx | Vfx Supervisor |
This epic new film that turns a classic folk story on its head to promote Pepsi Nex Zero. "Momataro," aka The Peach Boy, is about a young man born from a peach who goes on to befriend a dog, monkey and pheasants, who later band together to battle a big bad red demon. There is an avante-garde, music video style twist to the story, depicting the characters in stylish costumes as they take on the intimidating red beast(ONI). The modernized update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival
Based on the Japanese fable 'Peach Boy' or Momotaro, the first installment of a three episode series required Alt's creature design expertise to build a giant 100m lava demon or Oni. This makes cameo appearance in the first two installments setting up for the final showdown in the third. Shot entirely in LA and Nevada.