Product / ServiceAEG POWER TOOLS
CategoryA02. Direction
Entrant Company FINCH Sydney, AUSTRALIA
Advertising Agency FENTON STEPHENS South Melbourne, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA


Name Company Position
Alyssa Mcclelland Finch Director
Fiona Mcgregor Finch Producer
Karen Bryson Finch Executive Producer
Ari Wegner Freelance Director Of Photography
Fiona Crombie Freelance Production Designer
Elodie Fouqueau Method Studios Editor
Roslyn Di Sisto Method Studios Colourist
Alex Fenton Fenton Stephens Creative Director
Simon Antonis Fenton Stephens Strategic Planner
Aaron Tyler Fenton Stephens Art Director
Jess Wheeler Fenton Stephens Copywriter
Lisa Ramsey Fenton Stephens Agency Producer
Amy Stephens Fenton Stephens Head Of Account Management
Josh Collins Fenton Stephens Account Director
Hannah Turner Fenton Stephens Account Manager
Rodney Lowe Production Alley Sound Design Arrangement

Brief Explanation

AEG's history of innovation continues on with the release of their 'Brushless' range of power tools, with Fenton Stephens identifying the new technology as a deliverance of 'unexpected power' to its users. In order to embody the message of 'unexpected power', literally, we flew out a German-born man who was gifted with superhuman size and strength in his arm. Not in both, just his right arm. This man is Matthias Schlitte, world armwrestling vice-champion, and does he ever have a story to tell.