FORTUNE TELLING

TitleFORTUNE TELLING
BrandCATERPILLAR
Product / ServiceCATERPILLAR
CategoryA11. Casting
EntrantOGILVY BEIJING, CHINA
Entrant Company OGILVY BEIJING, CHINA
Advertising Agency OGILVY BEIJING, CHINA
Production Company TREETOP BEIJING ADVERTISING AGENCY, CHINA

Credits

Name Company Position
Wang Daqing Ogilvy Beijing Creative Director
Zhao Xiaoyu Ogilvy Beijing Art Director
Allen Feng Ogilvy Beijing Copywriter
Doug Schiff Ogilvy Beijing Executive Creative Director

Brief Explanation

Fortune telling is obviously quite prevalent in Chinese culture. This film had some fun with expressing the point that you better count on real, solid expert advice when it comes to investing to heavy equipment.

Creative Execution

Casting for these spots were done with an eye on both authentic characters you might find in rural China, but also having that look tie in with the kind of characters already excepted within certain comedy film genres. The actual casting was a combination of actors and real people, a few of whom turned out to be the actual heroes of the films.