| Title | PRICE OF A BRIDE |
| Brand | CATERPILLAR |
| Product / Service | CATERPILLAR |
| Category | A05. Editing |
| Entrant | OGILVY BEIJING, CHINA |
| Entrant Company | OGILVY BEIJING, CHINA |
| Advertising Agency | OGILVY BEIJING, CHINA |
| Production Company | TREETOP BEIJING ADVERTISING AGENCY, CHINA |
| Name | Company | Position |
|---|---|---|
| Wang Daqing | Ogilvy Beijing | Creative Director |
| Zhao Xiaoyu | Ogilvy Beijing | Art Director |
| Allen Feng | Ogilvy Beijing | Copywriter |
| Doug Schiff | Ogilvy Beijing | Executive Creative Director |
In China, in order to marry a woman, a man has to show he's able to provide a lot to the woman's family. This film plays off of this insight and carries it to an extreme to reflect modern society and have it dovetail into the possibilities of money-making with CAT products, and the expertise which is so easily available through CAT.