GAME OF PHONES

TitleGAME OF PHONES
BrandVIRGIN MOBILE AUSTRALIA
Product / ServiceMOBILE COMMUNICATIONS
CategoryA02. Direction
EntrantPHOTOPLAY FILMS Sydney, AUSTRALIA
Entrant Company PHOTOPLAY FILMS Sydney, AUSTRALIA
Advertising Agency HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production Company PHOTOPLAY FILMS Sydney, AUSTRALIA

Credits

Name Company Position
Scott Otto Anderson Photoplay Films Director
Florence Tourbier Photoplay Films Producer
Benjamin Favol Havas Worldwide/Sydney Agency Account Director
Jenny Fallon Havas Worldwide/Sydney Account Manager
Chris Johnson Havas Worldwide/Sydney Creative Group Head
Paris Giannakis Havas Worldwide/Sydney Art Director
Ros Payne Havas Worldwide/Sydney Agency Producer
Director Of Photography Freelance Director Of Photography
Simon Njoo Freelance Editor

Brief Explanation

The commercial was designed to work as part of an integrated brand campaign with a game designed for smartphones to be played on the streets with almost $200K worth of prizes to reinforce Virgin Mobile’s commitment to giving customers so much more than mobile. The commercial launched the campaign, capturing the irreverent spirit of the game & introduced possible scenarios where hipsters slay accountants & vegos ambush butchers in order to stake their claim on a prize.