Title | GAME OF PHONES |
Brand | VIRGIN MOBILE AUSTRALIA |
Product / Service | MOBILE COMMUNICATIONS |
Category | A02. Direction |
Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Entrant Company | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Advertising Agency | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production Company | PHOTOPLAY FILMS Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Scott Otto Anderson | Photoplay Films | Director |
Florence Tourbier | Photoplay Films | Producer |
Benjamin Favol | Havas Worldwide/Sydney | Agency Account Director |
Jenny Fallon | Havas Worldwide/Sydney | Account Manager |
Chris Johnson | Havas Worldwide/Sydney | Creative Group Head |
Paris Giannakis | Havas Worldwide/Sydney | Art Director |
Ros Payne | Havas Worldwide/Sydney | Agency Producer |
Director Of Photography | Freelance | Director Of Photography |
Simon Njoo | Freelance | Editor |
The commercial was designed to work as part of an integrated brand campaign with a game designed for smartphones to be played on the streets with almost $200K worth of prizes to reinforce Virgin Mobile’s commitment to giving customers so much more than mobile. The commercial launched the campaign, capturing the irreverent spirit of the game & introduced possible scenarios where hipsters slay accountants & vegos ambush butchers in order to stake their claim on a prize.