| Title | USELESS THINGS |
| Brand | MAXIS |
| Product / Service | MAXIS ONE PLAN |
| Category | A02. Direction |
| Entrant | THE SWEET SHOP Bangkok, THAILAND |
| Entrant Company | THE SWEET SHOP Bangkok, THAILAND |
| Advertising Agency | LEO BURNETT Kuala Lumpur, MALAYSIA |
| Production Company | THE SWEET SHOP Bangkok, THAILAND |
| Production Company 2 | TAKETWO PRODUCTIONS Kuala Lumpur, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Eric Cruz | Leo Burnett/Kuala Lumpur | Executive Creative Director |
| Ng He Xiang | Leo Burnett/Kuala Lumpur | Copywriter |
| Derric Foo | Leo Burnett/Kuala Lumpur | Copywriter |
| Heng Thang Wei | Leo Burnett/Kuala Lumpur | Art Director |
| Kelvin Theseira | Leo Burnett/Kuala Lumpur | Agency Producer |
| Martin Aamund | The Sweet Shop | Director |
| Claire Davidson | The Sweet Shop | Executive Producer |
| Daniel Ho | The Sweet Shop | Senior Producer |
| Carl Adam Wallensten | N/A | Dop |
| Vencent Chan | N/A | Art Director |
| Keith Ngiau | N/A | Editor |
| N/A | APV Kuala Lumpur | Post Production |
| N/A | 2AM | Music |
These days, we’re all too familiar with obsolescence. We no longer use the CD player we bought ten years ago, our computers are outdated the day we buy them, even the light bulb has been reinvented to be brighter and longer-lasting. This film features vignettes of things that no longer have a role and are jobless. So people give them a new life. These obsolete objects are used in new ways, many of them are quite charming, such as a Maxis paper bill being used as a nasi lemak wrap.