Product / ServiceMAXIS ONE PLAN
CategoryA02. Direction
Entrant Company THE SWEET SHOP Bangkok, THAILAND
Advertising Agency LEO BURNETT Kuala Lumpur, MALAYSIA
Production Company THE SWEET SHOP Bangkok, THAILAND
Production Company 2 TAKETWO PRODUCTIONS Kuala Lumpur, MALAYSIA


Name Company Position
Eric Cruz Leo Burnett/Kuala Lumpur Executive Creative Director
Ng He Xiang Leo Burnett/Kuala Lumpur Copywriter
Derric Foo Leo Burnett/Kuala Lumpur Copywriter
Heng Thang Wei Leo Burnett/Kuala Lumpur Art Director
Kelvin Theseira Leo Burnett/Kuala Lumpur Agency Producer
Martin Aamund The Sweet Shop Director
Claire Davidson The Sweet Shop Executive Producer
Daniel Ho The Sweet Shop Senior Producer
Carl Adam Wallensten N/A Dop
Vencent Chan N/A Art Director
Keith Ngiau N/A Editor
N/A APV Kuala Lumpur Post Production
N/A 2AM Music

Brief Explanation

These days, we’re all too familiar with obsolescence. We no longer use the CD player we bought ten years ago, our computers are outdated the day we buy them, even the light bulb has been reinvented to be brighter and longer-lasting. This film features vignettes of things that no longer have a role and are jobless. So people give them a new life. These obsolete objects are used in new ways, many of them are quite charming, such as a Maxis paper bill being used as a nasi lemak wrap.