BE THE ARTIST

Short List
TitleBE THE ARTIST
BrandLION NATHAN
Product / ServiceSTEINLAGER
CategoryA02. Direction
EntrantTHE SWEET SHOP Bangkok, THAILAND
Entrant Company THE SWEET SHOP Bangkok, THAILAND
Advertising Agency DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND
Production Company THE SWEET SHOP Bangkok, THAILAND

Credits

Name Company Position
Andy Fackrell DDB Auckland Executive Creative Director
Chris Schofield DDB Auckland Creative Director
Natalie Knight DDB Auckland Copywriter
Gavin Siakimotu DDB Auckland Art Director
Judy Thompson DDB Auckland Executive Agency Producer
Tania Jeram DDB Auckland Agency Producer
Rosie Grayson DDB Auckland Agency Producer
Jane Mill DDB Auckland Agency Producer
Damien Shatford The Sweet Shop Director
Fiona King The Sweet Shop Executive Producer
Ben Dailey The Sweet Shop Producer
Lynette Gordon The Sweet Shop Producer
Andrew Stroud N/A Dop
Jack Hutchings The Butchery Editor
N/A Toybox Post Post Production
Roland Brown Boxcar Rattle Music
N/A Liquid Studios Sound Studio

Brief Explanation

Steinlager decided it was a good time to promote a more sensible drinking attitude. This campaign centres around making fun of friends who have had too much to drink, heroing a sensible drinker at a party who draws random pictures on his mates.