HYDRANT

Bronze Spike
TitleHYDRANT
BrandSKODA AUTO INDIA
Product / ServiceSKODA RAPID LEISURE
CategoryA10. Animation
EntrantBBH COMMUNICATIONS INDIA Mumbai, INDIA
Entrant Company BBH COMMUNICATIONS INDIA Mumbai, INDIA
Advertising Agency BBH COMMUNICATIONS INDIA Mumbai, INDIA
Production Company BLACK SHEEP LIVE Mumbai, INDIA

Credits

Name Company Position
Russell Barrett BBH India Chief Creative Officer
Puneet Kapoor BBH India Executive Creative Director
Russell Barrett BBH India Creative Director
Manish Darji BBH India Art Director
Yohan Daver BBH India Copywriter
Manish Darji BBH India Illustrator
Sushma Joseph Black Sheep Live Editor
Hitesh Kalia BBH India Agency Executive Producer
Sushma Joseph BBH India Agency Executive Producer
Rishit Mehta BBH India Agency Executive Producer
Anirban Mukherjee BBH India Account Director
Suravi Pradhan BBH India Account Manager
Kanishk Kabiraj BBH India Account Planner
Manish Darji Black Sheep Live Director
Sushma Joseph Black Sheep Live Director

Brief Explanation

Hitting a rusty old hydrant when reversing can result in dire consequences. What lies behind you, often changes what lies ahead.

Creative Execution

Our treatment tries to capture our message of 'Whats behind you, often changes what lies ahead'. Using minimal black and white animation, we show the consequences of hitting something while reversing. As the story goes on, every element is flipped to reveal the next key visual while retaining the same basic shape.