| Title | VOTE FOR CHILD RIGHTS |
| Brand | CHILD RIGHTS AND YOU |
| Product / Service | CHILD RIGHTS AND YOU (CRY) |
| Category | A10. Animation |
| Entrant | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
| Entrant Company | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
| Advertising Agency | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
| Production Company | BLACK SHEEP LIVE Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Russell Barrett | BBH India | Chief Creative Officer |
| Subhash Kamath | BBH India | Chief Executive Officer |
| Russell Barrett | BBH India | Creative Director |
| Manish Darji | BBH India | Creative Director |
| Malhaar Rao | BBH India | Copywriter |
| Manish Darji | BBH India | Illustrator |
| Arvind Krishnan | BBH India | Managing Director |
| Sanjay Sharma | BBH India | Head Of Strategy |
| Manish Darji | BBH India | Visual Design Concept |
| Sunil Tulsiani | BBH India | Business Director |
| Rajeev Roy | BBH India | Account Manager |
| Anas Dalvi | BBH India | Account Team |
| Yudhishthir Agarwal | BBH India | Planner |
| Sushma Joseph/Rishit Mehta | BBH India | Agency Executive Producer |
| Stuti Guha | BBH India | Agency Producer |
| Manish Darji | Black Sheep Live | Director |
| Sushma Joseph | Black Sheep Live | Director |
| Saish Kambli | Director Of Photography | |
| Sushma Joseph | Black Sheep Live | Editor |
| Aaron Drakes | Music Director |
We took the symbol of our collective democratic power. The little dot of ink that's applied on the index finger of every person that votes. And recast it. CRY introduced the ChildMark. The film demonstrates, in the simplest manner, how the yellow ChildMark and a vote bank can make all the difference. Essential child rights were highlighted including the right to education, nutrition, protection and most importantly, the right to a childhood.
The technique was hand drawn stop-motion. Each of the 500 frames, featured a different finger with the ChildMark symbol on it. The symbol interacted with the illustration and showed how our collective vote bank can better a child's life.