Title | HYDRANT |
Brand | SKODA AUTO INDIA |
Product / Service | SKODA RAPID LEISURE |
Category | A06. Script |
Entrant | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
Entrant Company | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
Advertising Agency | BBH COMMUNICATIONS INDIA Mumbai, INDIA |
Production Company | BLACK SHEEP LIVE Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Russell Barrett | BBH India | Chief Creative Officer |
Puneet Kapoor | BBH India | Executive Creative Director |
Russell Barrett | BBH India | Creative Director |
Manish Darji | BBH India | Art Director |
Yohan Daver | BBH India | Copywriter |
Manish Darji | BBH India | Illustrator |
Sushma Joseph | Black Sheep Live | Editor |
Hitesh Kalia | BBH India | Agency Executive Producer |
Sushma Joseph | BBH India | Agency Executive Producer |
Rishit Mehta | BBH India | Agency Executive Producer |
Anirban Mukherjee | BBH India | Account Director |
Suravi Pradhan | BBH India | Account Manager |
Kanishk Kabiraj | BBH India | Account Planner |
Manish Darji | Black Sheep Live | Director |
Sushma Joseph | Black Sheep Live | Director |
Hitting a rusty old hydrant when reversing can result in dire consequences. What lies behind you, often changes what lies ahead.
Our treatment tries to capture our message of 'Whats behind you, often changes what lies ahead'. Using minimal black and white animation, we show the consequences of hitting something while reversing. As the story goes on, every element is flipped to reveal the next key visual while retaining the same basic shape.