TOKUSATSU TITAN

TitleTOKUSATSU TITAN
BrandFUJI HEAVY INDUSTRIES
Product / ServiceFORESTER
CategoryA09. Visual Effects
EntrantAOI PRO. Tokyo, JAPAN
Entrant Company AOI PRO. Tokyo, JAPAN
Advertising Agency HAKUHODO Tokyo, JAPAN
Media Agency HAKUHODO DY MEDIA PARTNERS Tokyo, JAPAN
Production Company AOI PRO. Tokyo, JAPAN

Credits

Name Company Position
Shinji Higuchi Freelance Director
Takamasa Yamagata HAKUHODO INC. Copywriter/Planner/Web Director
Taichi Nakamura HAKUHODO DY MEDIA PARTNERS INC. Creative Producer
Yoshihiro Sato TOHO CO./LTD. Producer
Shintaro Kawakubo Kodansha Ltd. Producer
Kensei Mori Freelance Pm
Keizo Suzuki Freelance Dp
Atsushi Ogasawara Freelance Electrician
Toshio Miike Freelance Production Design
Atsunori Sato Freelance Film Editor
Wataru Ootake Freelance Film Editor
Atsushi Ooishi Freelance Ma
Katsuro Onoue Freelance Special Technology
Takayuki Takeya Freelance Design Of Titan
Yoshihiro Nishimura Freelance Special Modeling
Daiki Sahashi YOMIKO ADVERTISING INC. Producer/Account Manager
Taro Yamashita HAKUHODO INC. Account Manager
Yasushi Matsuoka HAKUHODO INC. Account Manager
Ken Matsuzaki HAKUHODO INC. Pr Planner
Suguru Kawai HAKUHODO INC. Pr Planner

Brief Explanation

Giant monsters from the hugely popular manga “Attack of Titan” attacking and chasing the SUBARU SUV FORESTER are brought to life through the traditional Japanese special effect art form called TOKUSATSU. Tokusatsu films such as Ultraman, Gamera, Godzilla are loved the world over. To create these life like in-camera monsters where no CGI is used, Tokusatsu craftsmen use their special skills investing enormous time and effort. From the bulge of their chest to their fingertips, each facial expression was created in camera by the hands of seven craftsmen. Every aspect of the spot is filmed including the rocks and vapors and composited together to create a visually arresting image of the “Attack of Titan” brought to life.

Creative Execution

Magnificent and seamless computer generated imagery appears in the media and online environments every day. Details are calculated and rendered without flaws. For the tie-up production between the SUBARU SUV FORESTER and popular manga “Attack on Titan” the traditional Japanese special effect art form called TOKUSATSU which has a much longer history than CGI was used. The Tokusatsu filmmakers are extraordinary craftsmen spending countless hours and effort, creating visuals where the characters blend seamlessly together into their surroundings. Attention is paid to every minute detail of the “supersized giants,” from their human-like breast swelling, their subtle facial expressions and all the while being surround by falling rocks and fuming vapors. Directed by none other than Shinji Higuchi, the man responsible for the Tokusatsu visual effects of Ultraman, Godzilla, and Gamera.