| Title | SAY IT WITH YOUR MOVES |
| Brand | PUMA |
| Product / Service | SPORT WEAR |
| Category | A02. Direction |
| Entrant | SAATCHI & SAATCHI CHINA Hong Kong, HONG KONG |
| Entrant Company | SAATCHI & SAATCHI CHINA Hong Kong, HONG KONG |
| Advertising Agency | SAATCHI & SAATCHI CHINA Hong Kong, HONG KONG |
| Production Company | COT FILMS Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Carol Lam | Saatchi/Saatchi | Chief Creative Officer |
| Jackson Wong | Saatchi/Saatchi | Creative Director |
| Paul Swee | Saatchi/Saatchi | Creative Director |
| Polly Ko | Saatchi/Saatchi | Creative Director |
| Carol Lam | Saatchi/Saatchi | Copywriter |
| Polly Ko | Saatchi/Saatchi | Copywriter |
| Jackson Wong | Saatchi/Saatchi | Art Director |
| Paul Swee | Saatchi/Saatchi | Art Director |
| Ben Cheng | Saatchi/Saatchi | Art Director |
| Jumbo Lee | Saatchi/Saatchi | Agency Producer |
| Alexis Chiu | Saatchi/Saatchi | Managing Director |
| Farrida Lui | Saatchi/Saatchi | Account Director |
| Lavin Lau | Saatchi/Saatchi | Account Executive |
| Bowie Yiu | Director | |
| Henry Kan | Producer | |
| Waynnie Mak | Post Production Office Ltd | Editor |
Most of the Asian countries are not sporting nations. Unlike the mainstream category giants who often promote sports as a platform to excel one-self or outperform others, Puma believes there should be a newer perspective to look at sports that better connects to the Asian youth. Puma sees sports as a lifestyle. It’s not necessarily about winning but self-actualization. It’s a way to express your inner feeling and reflect your true self.