SAY IT WITH YOUR MOVES

TitleSAY IT WITH YOUR MOVES
BrandPUMA
Product / ServiceSPORT WEAR
CategoryA02. Direction
EntrantSAATCHI & SAATCHI CHINA Hong Kong, HONG KONG
Entrant Company SAATCHI & SAATCHI CHINA Hong Kong, HONG KONG
Advertising Agency SAATCHI & SAATCHI CHINA Hong Kong, HONG KONG
Production Company COT FILMS Hong Kong, HONG KONG

Credits

Name Company Position
Carol Lam Saatchi/Saatchi Chief Creative Officer
Jackson Wong Saatchi/Saatchi Creative Director
Paul Swee Saatchi/Saatchi Creative Director
Polly Ko Saatchi/Saatchi Creative Director
Carol Lam Saatchi/Saatchi Copywriter
Polly Ko Saatchi/Saatchi Copywriter
Jackson Wong Saatchi/Saatchi Art Director
Paul Swee Saatchi/Saatchi Art Director
Ben Cheng Saatchi/Saatchi Art Director
Jumbo Lee Saatchi/Saatchi Agency Producer
Alexis Chiu Saatchi/Saatchi Managing Director
Farrida Lui Saatchi/Saatchi Account Director
Lavin Lau Saatchi/Saatchi Account Executive
Bowie Yiu Director
Henry Kan Producer
Waynnie Mak Post Production Office Ltd Editor

Brief Explanation

Most of the Asian countries are not sporting nations. Unlike the mainstream category giants who often promote sports as a platform to excel one-self or outperform others, Puma believes there should be a newer perspective to look at sports that better connects to the Asian youth. Puma sees sports as a lifestyle. It’s not necessarily about winning but self-actualization. It’s a way to express your inner feeling and reflect your true self.