| Title | TUMMY WORLD |
| Brand | ABBOTT LABORATORIES SINGAPORE |
| Product / Service | PAEDIATRIC NUTRITION |
| Category | A10. Animation |
| Entrant | THE SECRET LITTLE AGENCY Singapore, SINGAPORE |
| Entrant Company | THE SECRET LITTLE AGENCY Singapore, SINGAPORE |
| Advertising Agency | THE SECRET LITTLE AGENCY Singapore, SINGAPORE |
| Media Agency | MEC Singapore, SINGAPORE |
| Production Company | NEXUS PRODUCTIONS London, UNITED KINGDOM |
| Production Company 2 | OMMM Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Fx Goby | Nexus Productions Limited | Director |
| Uma Reade | The Secret Little Agency | Creative Director/Copywriter |
| Nicholas Ye | The Secret Little Agency | Creative Director |
| Hanyi Lee | The Secret Little Agency | Chief Creative Officer |
| Dickson Sim | The Secret Little Agency | Executive Producer |
| Nathalie Le Berre | Nexus Productions Limited | Executive Producer |
| Ollie Mcgill | OMMM | Composer |
| Camille Del Rosario | The Secret Little Agency | Art Director |
| Kris Kam | The Secret Little Agency | Planning Director |
| Pauline Ho | The Secret Little Agency | Planner |
| Amanda Lim | The Secret Little Agency | Planner |
| Clare Brooks | Nexus Productions Limited | Production Manager |
| Colin Bigelow | Nexus Productions Limited | Designer |
| Mark Davies | Nexus Productions Limited | 3d Leads |
| Michal Firkowski | Nexus Productions Limited | 3d Leads |
| Dominic Griffith | Nexus Productions Limited | Animator |
| Nicolas Loudot | Nexus Productions Limited | Matte Painter |
| Andy Hickinbottom | Nexus Productions Limited | 3d Modeller |
| Benoit Berthe | Nexus Productions Limited | Lighter |
| Elliot Kajdan | Nexus Productions Limited | Compositor |
Mum hands a bottle of Total Comfort to her baby, which he accepts with an enthusiastic smile. As he starts drinking, he's transported into his own stomach - a magical world where his favourite toys come to life, where there are no sharp edges, where cows can fly, monkeys read to you and bears dance. As the characters are swept along in this fantastical milky hued world, the baby takes his last sip of Total Comfort only to be brought back to his nursery room. As his mother tucks him in and leaves the room, the camera pans around and reveals the product on the table. Around it we can recognize some of the happy companions of the baby’s journey and the Abbott bear winks at us. The start of another magical is about to start...
We used a mix of 2D and 3D animation. 1. Character design and modelling: We designed the characters first as sketches and once the drawings were approved built them in 3D. Finally painted the outside shell of the model to give it colours and textures (make it look like materials, skin, fabric, wood). 3. Set design: We established what our environments looked like with initial sketches at the start of production and Matte Painted at a higher level of detail. 2. Animation: The animators worked very much like puppeteers, they moved the model in the 3D space using the control points and put each key position in a timeline with the computer generating the in-between positions. Once the animation has been approved we set the lighting in each scene. Rendering is to apply the lighting set-ups to the 3D objects in each frame of each shot so we can see the result, how it affects textures etc. This is one of the most time consuming tasks in the process as it involves a lot of data processing and machine time to fine tune the set-ups. Rendering is also processing all that is virtual data inside the software to export each layer from each frame as an actual picture file that can be assembled in the compositing. In a way this would be the equivalent of the lab process in film.