| Title | TUMMY WORLD |
| Brand | ABBOTT LABORATORIES SINGAPORE |
| Product / Service | PAEDIATRIC NUTRITION |
| Category | A07. Use of Music |
| Entrant | THE SECRET LITTLE AGENCY Singapore, SINGAPORE |
| Entrant Company | THE SECRET LITTLE AGENCY Singapore, SINGAPORE |
| Advertising Agency | THE SECRET LITTLE AGENCY Singapore, SINGAPORE |
| Media Agency | MEC Singapore, SINGAPORE |
| Production Company | NEXUS PRODUCTIONS London, UNITED KINGDOM |
| Production Company 2 | OMMM Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Fx Goby | Nexus Productions Limited | Director |
| Uma Reade | The Secret Little Agency | Creative Director/Copywriter |
| Nicholas Ye | The Secret Little Agency | Creative Director |
| Hanyi Lee | The Secret Little Agency | Chief Creative Officer |
| Dickson Sim | The Secret Little Agency | Executive Producer |
| Nathalie Le Berre | Nexus Productions Limited | Executive Producer |
| Ollie Mcgill | OMMM | Composer |
| Lissa | OMMM | Vocalist |
| Camille Del Rosario | The Secret Little Agency | Art Director |
| Kris Kam | The Secret Little Agency | Planning Director |
| Pauline Ho | The Secret Little Agency | Planner |
| Amanda Lim | The Secret Little Agency | Planner |
| Clare Brooks | Nexus Productions Limited | Production Manager |
| Colin Bigelow | Nexus Productions Limited | Designer |
| Mark Davies | Nexus Productions Limited | 3d Leads |
| Michal Firkowski | Nexus Productions Limited | 3d Leads |
| Dominic Griffith | Nexus Productions Limited | Animator |
| Nicolas Loudot | Nexus Productions Limited | Matte Painter |
| Andy Hickinbottom | Nexus Productions Limited | 3d Modeller |
| Benoit Berthe | Nexus Productions Limited | Lighter |
Mum hands a bottle of Total Comfort to her baby, which he accepts with an enthusiastic smile. As he starts drinking, he's transported into his own stomach - a magical world where his favourite toys come to life, where there are no sharp edges, where cows can fly, monkeys read to you and bears dance. As the characters are swept along in this fantastical milky hued world, the baby takes his last sip of Total Comfort only to be brought back to his nursery room. As his mother tucks him in and leaves the room, the camera pans around and reveals the product on the table. Around it we can recognize some of the happy companions of the baby’s journey and the Abbott bear winks at us. The start of another flight of fancy is clearly in the works.
Our brief to the composer was: A TRACK THAT A MOTHER WOULD ENJOY SINGING TO HER CHILD. AND THAT WOULD MAKE HER CHILD SMILE. A NEW-AGE LULLABY. Not an easy ask by any standards. The track is an original score . The lyrics were a collaborative effort . The track was intended more as a song than a jingle and has received a fair bit of radio play all on its own. It's one of those tunes you can't get out of your head. Lissa, the singer chosen to bring the song to life is an up and coming star in Australia. Her unique tone keeps the rendition current and enchantingly quirky while delivering the tenderness of a Mother's lullaby to her sleeping child.