TIGER BEER UNCAGE: CHARLIE RUEDPOKANON

TitleTIGER BEER UNCAGE: CHARLIE RUEDPOKANON
BrandASIA PACIFIC BREWERIES
Product / ServiceTIGER BEER
CategoryA09. Visual Effects
EntrantHECKLER Sydney, AUSTRALIA
Entrant Company HECKLER Sydney, AUSTRALIA
Advertising Agency DROGA5 SYDNEY, AUSTRALIA
Production Company HECKLER Sydney, AUSTRALIA
Production Company 2 FINCH Sydney, AUSTRALIA

Credits

Name Company Position
Will Alexander Heckler Executive Producer
Jamie Watson Heckler On Set Vfx Supervisor
Mick Watson Heckler In Studio Vfx Supervisor
Jayne Da Costa Heckler Vfx Supervisor
Rob Galluzzo Finch Executive Producer
Christopher Riggert Finch Director
Michael Hilliard Finch Producer
David Nobay Droga5 Creative Chairman
Andy Fergusson Droga5 Creative Director
Cam Blackley Droga5 Creative Director

Brief Explanation

Charlie Ruedpaknon broke free of his cage and became an acclaimed professional stuntman, known for his work on Only God Forgives (2013.)

Creative Execution

The main challenge was re-creating the Tiger Beer mascot (an Indochinese Bengal tiger) as a CG Tiger to roam through cities watching over our Heroes. With multiple locations scouted for the Tiger scenes, HDRI’s were taken throughout the shoot in preparation for which the director and agency would choose. Once the location was decided, it was a process of taking all the R&D we had done on the Tiger model, and animating to sit into a scene that had been shot, music video style, at 33fps. It was important to get the gait of the Tiger just right and we worked closely with the clients in house tiger “specialist” to achieve this, and also to convey the sense that the tiger was present as a protector and not as a threat to our heroes. Many other “invisible” VFX were included such as 3d neon Tiger sign in the Joey spot, and the development of 3d birds to swarm over the Hong Kong skyline, simulated glass breaking FX in the Charlie spot, digital matte paintings of city scapes in the Anthony spot, as well as multiple passes of pyrotechnics and elements creating exterior and glass cage scenes. With titles at the front and the bottle resolve at the end there weren’t many shots that didn’t have some VFX in this campaign.