Title | TIGER BEER UNCAGE: CHARLIE RUEDPOKANON |
Brand | ASIA PACIFIC BREWERIES |
Product / Service | TIGER BEER |
Category | A09. Visual Effects |
Entrant | HECKLER Sydney, AUSTRALIA |
Entrant Company | HECKLER Sydney, AUSTRALIA |
Advertising Agency | DROGA5 SYDNEY, AUSTRALIA |
Production Company | HECKLER Sydney, AUSTRALIA |
Production Company 2 | FINCH Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Will Alexander | Heckler | Executive Producer |
Jamie Watson | Heckler | On Set Vfx Supervisor |
Mick Watson | Heckler | In Studio Vfx Supervisor |
Jayne Da Costa | Heckler | Vfx Supervisor |
Rob Galluzzo | Finch | Executive Producer |
Christopher Riggert | Finch | Director |
Michael Hilliard | Finch | Producer |
David Nobay | Droga5 | Creative Chairman |
Andy Fergusson | Droga5 | Creative Director |
Cam Blackley | Droga5 | Creative Director |
Charlie Ruedpaknon broke free of his cage and became an acclaimed professional stuntman, known for his work on Only God Forgives (2013.)
The main challenge was re-creating the Tiger Beer mascot (an Indochinese Bengal tiger) as a CG Tiger to roam through cities watching over our Heroes. With multiple locations scouted for the Tiger scenes, HDRI’s were taken throughout the shoot in preparation for which the director and agency would choose. Once the location was decided, it was a process of taking all the R&D we had done on the Tiger model, and animating to sit into a scene that had been shot, music video style, at 33fps. It was important to get the gait of the Tiger just right and we worked closely with the clients in house tiger “specialist” to achieve this, and also to convey the sense that the tiger was present as a protector and not as a threat to our heroes. Many other “invisible” VFX were included such as 3d neon Tiger sign in the Joey spot, and the development of 3d birds to swarm over the Hong Kong skyline, simulated glass breaking FX in the Charlie spot, digital matte paintings of city scapes in the Anthony spot, as well as multiple passes of pyrotechnics and elements creating exterior and glass cage scenes. With titles at the front and the bottle resolve at the end there weren’t many shots that didn’t have some VFX in this campaign.