Title | STATE MOTOR SERVICES PACK |
Brand | IAG |
Product / Service | STATE INSURANCE |
Category | A01. Art direction/Production design |
Entrant | FINCH Sydney, AUSTRALIA |
Entrant Company | FINCH Sydney, AUSTRALIA |
Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
Production Company | FINCH Sydney, AUSTRALIA |
Name | Company | Position |
---|---|---|
Jae Morrison | Finch | Director |
Jimena Murray | Finch | Producer |
Rob Galluzzo | Finch | Executive Producer |
Karen Bryson | Finch | Executive Producer |
Duncan Cole | Freelance | Director Of Photography |
Phil Ivey | Freelance | Production Designer |
Andrew Timms | Beryl | Post Production Supervisor |
Mat Ellin | Beryl | Post Production Supervisor |
Pete Ritchie | Blockhead | Colourist |
Jon Cooper | The Coopers Of Franklin Rd | Sound Design Arrangement |
Mahuia Bridgman/Cooper | Franklin Rd | Music Composer |
Nick Worthington | Colenso BBDO | Creative Chairman |
Mick Stalker | Colenso BBDO | Deputy Creative Director |
Jim Walsh | Colenso BBDO | Senior Art Director |
Brodie Reid | Colenso BBDO | Business Director |
Andy Mcleish | Colenso BBDO | Planner |
Angela Vance | Colenso BBDO | Project Director |
Taylor Holland | Colenso BBDO | Account Executive |
Jen Storey | Colenso BBDO | Head Of Broadcast |
Whereas most insurance companies will help you after an accident - when the damage is done, State Insurance wants to try and help Kiwis prevent the damage happening at all. That's what inspired the latest spot. It launches an App that gives State motor vehicle customers discounts on all sorts of things that will keep their cars in optimum condition, helping their customers stay safer and happier on the road. The challenge was to show prevention not repair. That challenge became a technical one and required a very smart production team. We produced elaborate, forced perspective sets. These sets, viewed from a specific angle, create the illusion of a car accident. When the camera moves, it reveals the damage never happened. "Usually with an insurance ad, you'd expect crashed cars to get repaired. This commercial was about prevention, so we needed a technique that showed crashed cars, which were revealed to be undamaged. Forced perspective models and screens allowed us to do just that, while making the reveal really watchable."