| Title | 911 BIRTHDAY SONG |
| Brand | PORSCHE (CHINA) MOTORS |
| Product / Service | 911 |
| Category | A07. Use of Music |
| Entrant | FRED & FARID SHANGHAI, CHINA |
| Entrant Company | FRED & FARID SHANGHAI, CHINA |
| Advertising Agency | FRED & FARID SHANGHAI, CHINA |
| Production Company | RSA FILMS ASIA Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Fred/Farid | FRED/FARID SHANGHAI | Executive Creative Director |
| Feng Huang/Gregoire Chalopin | FRED/FARID SHANGHAI | Creative Director |
| Laurent Leccia | FRED/FARID SHANGHAI | Associate Creative Director |
| Laurent Leccia | FRED/FARID SHANGHAI | Art Director |
| Laurent Leccia/Adrien Gorris/Jean/Baptiste Le Divelec | FRED/FARID SHANGHAI | Copywriter |
| Terry Jin/Alexandra Marik | FRED/FARID SHANGHAI | Agency Producer |
| Vivian Wang | FRED/FARID SHANGHAI | Account Director |
| Kylie Wang | FRED/FARID SHANGHAI | Account Manager |
| Jan Richter/Friis | RSA Films Asia | Director |
| John Payne | RSA Films Asia | Producer |
| Carsten Balmes/Estella Yang/Logan Xu/Bob Shen | Porsche China) Motors Ltd. | Brand Supervisor |
Since its beginning, the Porsche 911 has been known not just for its curves, but also for the perfection of its engine. It is not only powerful, but also sounds magnificent.
We are going to pay tribute to the most iconic sports car by highlighting each of its seven generations with the corresponding 7 notes in the musical scale; do / re / mi / fa / so / la / ti. Each engine will create one note, and together they will play the melody “Happy Birthday”.