KUNG FU SMOOTH

TitleKUNG FU SMOOTH
BrandSCHICK
Product / ServiceULTRA BLUE
CategoryA01. Art direction/Production design
EntrantADPEOPLE SHANGHAI, CHINA
Entrant Company ADPEOPLE SHANGHAI, CHINA
Advertising Agency ADPEOPLE SHANGHAI, CHINA
Production Company BLACK + CAMERON Shanghai, CHINA

Credits

Name Company Position
Chris Jones Adpeople Executive Creative Director
May Liu Adpeople Creative Director
Cheng Hui Adpeople Associate Creative Director

Brief Explanation

A young man is in his bathroom shaving. He is feeling upbeat and energized as he listens to the radio, pulling some kungfu moves. Then suddenly something strange happens. After seeing his reflection transform into a Bruce Lee lookalike he is then transported into a dojo straight out of an old martial arts movie. He comes face to face with fear. The evil master plucks some hairs from his beard which transform into hair ninjas with giant spikes on their head. But our hero uses the Exacta 2 to cut them off. We go back and forth between the bathroom and the dojo as our guy beats all the ninjas with Exacta 2, finally mowing them down in a sea of foam. Now that's kungfu smooth.