Title | CNY-GIVE THANKS |
Brand | CCTV ADVERTISING CENTER |
Product / Service | CCTV |
Category | A05. Editing |
Entrant | McCANN WORLDGROUP Shanghai, CHINA |
Entrant Company | McCANN WORLDGROUP Shanghai, CHINA |
Advertising Agency | McCANN WORLDGROUP Shanghai, CHINA |
Production Company | GWANTSI Shanghai, CHINA |
Name | Company | Position |
---|---|---|
Tomaz Mok | Mccann Erickson Shanghai | Chairman |
Sun Tao | Mccann Erickson Shanghai | Creative Director |
Cheng Cheng | Mccann Erickson Shanghai | Agency Producer |
Manco Wei | Mccann Erickson Shanghai | Copywriter |
Eric Lu | Mccann Erickson Shanghai | Copywriter |
Evan Zhang | Mccann Erickson Shanghai | Copywriter |
How to create an innovative PSA distinguished from 2013 Home Coming campaign? What kind of ad could arouse 1.4 billion people's emotion in this special time of year? This was a big challenge for the creative team. There is always a driving force behind us. It may be the calloused hands that remind you to keep working. It may be the happy smiles of your wife when things aren't going so great. It may be the pressure and the hardship of supporting your family. It may be the dream that you are still pursuing. Everyone uses his ordinary effort to write their own extraordinary life. This year, with our family, let's encourage each other. In ordinary life, each of us is extraordinary. Whether we are a worker, a farmer, a child, a grandfather, an employee, a motherÂ…. We have to say this to ourselves: Thank you for being extraordinary. Ordinary life has its ups and downs. And through it all we still strive to move forward. Thanks to ourselves for being extraordinary.