GLOBALIZATION

Silver Spike
TitleGLOBALIZATION
BrandNISSIN FOODS
Product / ServiceCUPNOODLE
CategoryA06. Script
EntrantTOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Entrant Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN
Production Company 2 SODA! COMMUNICATIONS Tokyo, JAPAN
Production Company 3 NEANDERTAL Tokyo, JAPAN

Credits

Name Company Position
Ichiro Kinoshita Dentsu Inc. Executive Creative Director
Kazunori Saito Dentsu Inc. Executive Creative Director
Kota Tohata Dentsu Inc. Creative Director/Copywriter
Miwako Hosokawa Dentsu Inc. Copywriter
Gen Ishii Neandertal Design Inc. Art Director
Naoko Kawashima Dentsu Inc. Agency Producer
Sayaka Arimoto Dentsu Inc. Cm Planner
Nanako Tani Dentsu Inc. Cm Planner
Risa Horikoshi Dentsu Inc. Cm Planner
Akira Nagai AOI Pro. Inc. Film Director
Aaron Morton Freelance Director Of Photography
Takuto Omameuda Soda! Communications Inc. Production Producer
Toshiya Konno Soda! Communications Inc. Production Producer
Naoshi Isono Soda! Communications Inc. Production Manager
Eriko Hata Soda! Communications Inc. Production Manager
Toru Midorikawa MELODY PUNCHI/INC. Music Producer
Yuji Tsuzuki Cine Bazar Co. Production Designer
Rick Kofoed Freelance Production Designer
Mari Kobayashi Meganefilm. Offline Editor
Mitsunori Mae OMNIBUS JAPAN Inc. Online Editor

Brief Explanation

Since its debut, Cup Noodle has been filling numerous young stomachs, providing a source of energy for their lives. In the modern world, the youths are faced with a huge, unprecedented change with globalization, technological progress, etc. The message of the campaign, “Survive!”, was developed with our hope for the younger generation to overcome these challenges, even when confronted by difficulties. (The origin of the word survive comes from the Latin word supervivere (above, beyond + to live) which reflects our concept.) The stories chosen for the TV commercials are all contemporary relevant, being about work, romance and irritating social network behavior, things that the youth can easily identify with. Each situation is enhanced for humor, purposefully staged on an epic scale to emphasize the gap between image and dialogue. Our wish to support the younger generation has been received just as passionately, generating much buzz and overwhelming feedback.