| Title | GLOBALIZATION |
| Brand | NISSIN FOODS |
| Product / Service | CUPNOODLE |
| Category | A06. Script |
| Entrant | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Entrant Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | TOHOKUSHINSHA FILM CORPORATION Tokyo, JAPAN |
| Production Company 2 | SODA! COMMUNICATIONS Tokyo, JAPAN |
| Production Company 3 | NEANDERTAL Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ichiro Kinoshita | Dentsu Inc. | Executive Creative Director |
| Kazunori Saito | Dentsu Inc. | Executive Creative Director |
| Kota Tohata | Dentsu Inc. | Creative Director/Copywriter |
| Miwako Hosokawa | Dentsu Inc. | Copywriter |
| Gen Ishii | Neandertal Design Inc. | Art Director |
| Naoko Kawashima | Dentsu Inc. | Agency Producer |
| Sayaka Arimoto | Dentsu Inc. | Cm Planner |
| Nanako Tani | Dentsu Inc. | Cm Planner |
| Risa Horikoshi | Dentsu Inc. | Cm Planner |
| Akira Nagai | AOI Pro. Inc. | Film Director |
| Aaron Morton | Freelance | Director Of Photography |
| Takuto Omameuda | Soda! Communications Inc. | Production Producer |
| Toshiya Konno | Soda! Communications Inc. | Production Producer |
| Naoshi Isono | Soda! Communications Inc. | Production Manager |
| Eriko Hata | Soda! Communications Inc. | Production Manager |
| Toru Midorikawa | MELODY PUNCHI/INC. | Music Producer |
| Yuji Tsuzuki | Cine Bazar Co. | Production Designer |
| Rick Kofoed | Freelance | Production Designer |
| Mari Kobayashi | Meganefilm. | Offline Editor |
| Mitsunori Mae | OMNIBUS JAPAN Inc. | Online Editor |
Since its debut, Cup Noodle has been filling numerous young stomachs, providing a source of energy for their lives. In the modern world, the youths are faced with a huge, unprecedented change with globalization, technological progress, etc. The message of the campaign, “Survive!”, was developed with our hope for the younger generation to overcome these challenges, even when confronted by difficulties. (The origin of the word survive comes from the Latin word supervivere (above, beyond + to live) which reflects our concept.) The stories chosen for the TV commercials are all contemporary relevant, being about work, romance and irritating social network behavior, things that the youth can easily identify with. Each situation is enhanced for humor, purposefully staged on an epic scale to emphasize the gap between image and dialogue. Our wish to support the younger generation has been received just as passionately, generating much buzz and overwhelming feedback.