| Title | SWAN LAKE |
| Brand | TOKYO GAS |
| Product / Service | TOKYO GAS PRODUCTS |
| Category | A09. Visual Effects |
| Entrant | PARTY Tokyo, JAPAN |
| Entrant Company | PARTY Tokyo, JAPAN |
| Advertising Agency | PARTY Tokyo, JAPAN |
| Advertising Agency 2 | DENTSU Tokyo, JAPAN |
| Production Company | RHIZOMATIKS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshimitsu Sawamoto | DENTSU | Executive Creative Director/Planner/Copywriter |
| Sohei Okano | DENTSU | Planner/Copywriter |
| Kaoru Sugano | DENTSU | Creative Director/Creative Technologist/Planner |
| Yuto Ogawa | DENTSU | Planner/Copywriter |
| Koji Wada | DENTSU | Senior Producer |
| Hiroki Nakamura | PARTY | Creative Director |
| Kimihiro Takano | PARTY | Project Manager |
| Miho Ishizuka | PARTY | Designer |
| Mikiko | Elevenplay | Choreo/Director |
| Daito Manabe | Rhizomatiks | Media Artist |
| Makoto Yabuki | TANGRAM | Director |
| Yoshinobu Yoshida | GLASSLOFT | Camera |
| Jemapur | Office Saku | Electric Music Composer |
| Masanobu Nagakura | TANGRAM | Cg Producer |
| Takahiko Kajima | P.I.C.S | Producer |
| Yoshie Nishikawa | P.I.C.S | Production Manager |
| Hiroyasu Kimura | Rhizomatiks | Art Director |
| Satoshi Horii | Rhizomatiks | Frontend Programmer |
| Kentaro Mito | R@D | Frontend Programmer |
| Tatsuya Takemasa | Rhizomatiks | Backend Programmer |
Tokyo Gas is the No.1 Gas supplier in Japan. Not only supplying gas to household, Tokyo Gas also provides gas range, floor heating system and mist saunas. Our goal was to raise awareness of those company’s products and also to refurbish its old brand image in an innovative way. In order to achieve our goal, we created a classic ballet performance that represents three elements, “fire”’ “mist” and “heat,” by combining the physicality of classic ballet with technologies such as fog screen projection and motion captures. As a result, the website had gained 710,000 Unique Users, 7,500 Likes, and 4,580,000 Page Views.
Our goal was to raise awareness of those company’s products and also to refurbish its old brand image in an innovative way. In order to achieve our goal, we created a classic ballet performance that represents three elements, “fire”’ “mist” and “heat,” by combining the physicality of classic ballet with technologies such as fog screen projection and motion captures.