Title | WATER ROCK |
Brand | SONY |
Product / Service | SONY |
Category | A08. Sound Design |
Entrant | MORI Tokyo, JAPAN |
Entrant Company | MORI Tokyo, JAPAN |
Advertising Agency | MORI Tokyo, JAPAN |
Advertising Agency 2 | DRILL Tokyo, JAPAN |
Production Company | ENGINE PLUS Tokyo, JAPAN |
Production Company 2 | DRAWING AND MANUAL Tokyo, JAPAN |
Production Company 3 | INVISIBLE DESIGN LAB Fukuoka, JAPAN |
Name | Company | Position |
---|---|---|
Morihiro Harano | Mori | Creative Director |
Jun Nishida | Drill | Art Director |
Morihiro Harano/Ankur Rander | Mori | Copywriter |
Shinya Kiyokawa | Invisible Designs Lab. | Music |
Kenjiro Matsuo | Invisible Designs Lab. | Music |
Seiichi Hishikawa | DRAWING AND MANUAL | Director |
Eitaro Yamamoto | SHADOW DAN | Cinematographer |
Seiichi Hishikawa | DRAWING AND MANUAL | Cinematographer |
Yutaka Obara | DRAWING AND MANUAL | Cinematographer |
Toshiro Matsumoto | Freelance | Recordist |
Seiichi Hishikawa | DRAWING AND MANUAL | Offline Editor |
Yutaka Obara | DRAWING AND MANUAL | Offline Editor |
Ryosei Suzuki | Freelance | Offline Editor |
Hitoshi Kimura | BOOK | Online Editor |
Kazue Akiyama | BOOK | Mixer |
Ken Yamada | BEARD | Production Designer |
Motoko Shimizu | Mori | Project Manager |
Shinji Urano | Engine PLUS | Production Manager |
Toshifumi Oiso | Engine PLUS | Producer |
Takashi Ueno | DRAWING AND MANUAL | Producer |
The visuals and sounds used in this film were recorded in nature and applied without any artificial pitch alteration. The film was created to promote Sony's water conservation initiative and shot and recorded in Kumamoto, Kyushu where famous for its high quality pure water, and one of the best river head area in Japan. During the fabrication process of image sensors, an abundant high quality of pure water is essential. Recognizing its own responsibility as a manufacturer that uses significant amount of water, and to make the resources sustainable, Sony has been working with local farmers and an environmental NGO, on 'ground water recharge', replenishing the amount of water used during the fabrication process slowly back into the groundwater through farming.'