Title | WORLD WAR BADMINTON |
Brand | BCA & PT DJARUM |
Product / Service | INDONESIA OPEN |
Category | A09. Visual Effects |
Entrant | MFX Kuala Lumpur, MALAYSIA |
Entrant Company | MFX Kuala Lumpur, MALAYSIA |
Advertising Agency | DENTSU INDONESIA Jakarta, INDONESIA |
Production Company | MFX Kuala Lumpur, MALAYSIA |
Name | Company | Position |
---|---|---|
Linda Siegfried | Seven Sunday Films | Producer |
Kurnia | PT Dentsu Indonesia | Agency Producer |
Monda Cakra Gama | PT Dentsu Indonesia | Creative Director |
Adrian Tang | Free Lance | Director |
Djarum's Indonesia Open 2014 is an annual badminton tournament held in Indonesia. The brief for this spot was to incorporate Indonesian mythological figures alongside live-action shots of badminton players. The challenge of this project was to contemporarize the motifs and show elegance through animated details of the designs without losing the intensity and energy of the sport.
We were combining generate component from After Effect and combine with component from flame. We have a design frame as our guideline, which allow the work to across different station independently. The talent were shoot live and treated to make it with particle revealing effect from After Effect.