WORLD WAR BADMINTON

TitleWORLD WAR BADMINTON
BrandBCA & PT DJARUM
Product / ServiceINDONESIA OPEN
CategoryA09. Visual Effects
EntrantMFX Kuala Lumpur, MALAYSIA
Entrant Company MFX Kuala Lumpur, MALAYSIA
Advertising Agency DENTSU INDONESIA Jakarta, INDONESIA
Production Company MFX Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Linda Siegfried Seven Sunday Films Producer
Kurnia PT Dentsu Indonesia Agency Producer
Monda Cakra Gama PT Dentsu Indonesia Creative Director
Adrian Tang Free Lance Director

Brief Explanation

Djarum's Indonesia Open 2014 is an annual badminton tournament held in Indonesia. The brief for this spot was to incorporate Indonesian mythological figures alongside live-action shots of badminton players. The challenge of this project was to contemporarize the motifs and show elegance through animated details of the designs without losing the intensity and energy of the sport.

Creative Execution

We were combining generate component from After Effect and combine with component from flame. We have a design frame as our guideline, which allow the work to across different station independently. The talent were shoot live and treated to make it with particle revealing effect from After Effect.