Bronze Spike

Case Film

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Product / ServicePUBLISHER
CategoryA01. Art direction/Production design
Entrant Company ENGINE FILM Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company ENGINE FILM Tokyo, JAPAN


Name Company Position
Yoshimitsu Sawamoto DENTSU INC. Executive Creative Director
Souhei Okano DENTSU INC. Creative Director
Kaoru Sugano DENTSU INC. Creative Director
Ryosuke Miyashita DENTSU INC. Art Director
Miwako Hosokawa DENTSU INC. Copywriter
Risa Horikoshi DENTSU INC. Copywriter
Takashi Nakano DENTSU INC. Account Executive
Akiko Iida DENTSU INC. Account Executive
Hideyuki Chihara ENGINEFILM INC. Producer
Tomoya Ito ENGINEFILM INC. Producer
Kazuaki Seki Director
Hiroki Ando D.o.p
Makoto Jukuroki Lighting
Junya Konno Editor
Masakatsu Takagi Music
Masakatsu Takagi Sound Design
Katsuya Yamada Arrangement
Motoi Ishibashi Visual Effects

Brief Explanation

In October, 2013, Kadokawa, the Japanese publishing and movies company recently bought 9 companies that specialize in areas such as Books and animation. It was crucial for the company not only to spread the news throughout Japan, but also to appeal to the public that it extended its boundaries into realms beyond publishing and movies.

Creative Execution

We gathered a variety of Kadokawa content and created seven large pieces of artwork. A robotic arm verified lighting angles and positioning of the artwork. As viewers follow the shadows created by the light in specific places, a story of a young boy growing up unfolds. This story expresses the richness that Kadokawa brings to our lives. The movement, lighting, and filming of the artwork depended on very specific timing, so verification was conducted repeatedly.