| Title | SHADOW PICTURE |
| Brand | KADOKAWA |
| Product / Service | PUBLISHER |
| Category | A01. Art direction/Production design |
| Entrant | ENGINE FILM Tokyo, JAPAN |
| Entrant Company | ENGINE FILM Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | ENGINE FILM Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Yoshimitsu Sawamoto | DENTSU INC. | Executive Creative Director |
| Souhei Okano | DENTSU INC. | Creative Director |
| Kaoru Sugano | DENTSU INC. | Creative Director |
| Ryosuke Miyashita | DENTSU INC. | Art Director |
| Miwako Hosokawa | DENTSU INC. | Copywriter |
| Risa Horikoshi | DENTSU INC. | Copywriter |
| Takashi Nakano | DENTSU INC. | Account Executive |
| Akiko Iida | DENTSU INC. | Account Executive |
| Hideyuki Chihara | ENGINEFILM INC. | Producer |
| Tomoya Ito | ENGINEFILM INC. | Producer |
| Kazuaki Seki | Director | |
| Hiroki Ando | D.o.p | |
| Makoto Jukuroki | Lighting | |
| Junya Konno | Editor | |
| Masakatsu Takagi | Music | |
| Masakatsu Takagi | Sound Design | |
| Katsuya Yamada | Arrangement | |
| Motoi Ishibashi | Visual Effects |
In October, 2013, Kadokawa, the Japanese publishing and movies company recently bought 9 companies that specialize in areas such as Books and animation. It was crucial for the company not only to spread the news throughout Japan, but also to appeal to the public that it extended its boundaries into realms beyond publishing and movies.
We gathered a variety of Kadokawa content and created seven large pieces of artwork. A robotic arm verified lighting angles and positioning of the artwork. As viewers follow the shadows created by the light in specific places, a story of a young boy growing up unfolds. This story expresses the richness that Kadokawa brings to our lives. The movement, lighting, and filming of the artwork depended on very specific timing, so verification was conducted repeatedly.