SUNLIGHT PIG

Silver Spike
TitleSUNLIGHT PIG
BrandUNILEVER
Product / ServiceSUNLIGHT DISHWASHING LIQUID
CategoryA07. Use of Music
EntrantFUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Entrant Company FUSE ADVENTURES IN AUDIO Singapore, SINGAPORE
Advertising Agency LOWE Bangkok, THAILAND
Production Company DIRECTOR'S THINK TANK Kuala Lumpur, MALAYSIA

Credits

Name Company Position
Eric Yeo Lowe/Thailand Chief Creative Officer
Ricardo Turcios Lowe/Thailand Regional Executive Creative Director
Katrina Encanto Lowe/Thailand Associate Creative Director/Art Director
Ej Galang Lowe/Thailand Associate Creative Director/Copywriter
Oscar Contreras Lowe/Thailand Art Director
Sarah Ko Lowe/Thailand Creative Director
Gabriele Espaldon Lowe/Thailand Copywriter
Richard Dennison Lowe Worldwide Global Creative Director
Basil Mina Lowe Worldwide Global Creative Director
Jeremy Hine Lowe Worldwide President
Helen Bell Lowe Worldwide Chief Operating Officer
Liann Al Chami Lowe Worldwide Board Account Director
James Pool Lowe Worldwide Managing Director
Orawin Yingkiattaweesuk Lowe/Thailand Account Director
Panchita Akkachairin Lowe/Thailand Account Executive
Sudrak Eiamjaroon Lowe/Thailand Account Co/Ordinator
Heng Tek Nam DIRECTORS THINK TANK SDN BHD Producer
Patminder Singh DIRECTORS THINK TANK SDN BHD Producer
Rajay Singh DIRECTORS THINK TANK SDN BHD Director/Director Of Photography
Affandi Jamaluddin Mirage Post Offline Editor
Mirage Post Additional company
Asia Pacific Videolab Additional company
Fuse Adventures In Audio Fuse Adventures In Audio Original Score

Brief Explanation

The film follows the trials and tribulations of a little pig, who somehow finds himself stuck with a dinner plate on his bum. We follow him as he gets laughed at and ostracised, and as he goes from place to place trying to find a way to get the plate removed. It is equal parts emotional, moving, adorable and tongue-in-cheek. Our little pig finally finds a solution with a dishwashing aunty, who uses Sunlight Dishwashing Liquid to separate the dinner plate from the pig—freeing our protagonist from his torment.

Creative Execution

The music used is an original score, composed for this film. Lyrics and melody were written specifically to match and enhance the emotional and storytelling features of the commercial.