Silver Spike

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CategoryA07. Use of Music
Entrant Company FINCH Sydney, AUSTRALIA
Advertising Agency THE MONKEYS Sydney, AUSTRALIA
Production Company FINCH Sydney, AUSTRALIA


Name Company Position
Alex Roberts Finch Director
Camilla Dehnert Finch Producer
Emad Tahtouh Finch Director Of Applied Technology And Innovation
Rob Galluzzo Finch Executive Producer
Tim Tregoning Freelance Director Of Photography
Enzo Iacono Freelance Production Designer
Micah Walker The Monkeys Executive Creative Director
Jay Gelardi The Monkeys Digital Creative Director
Jade Rodriguez The Monkeys Agency Producer
Brad Firth The Monkeys Account Manager
Pri Patel The Monkeys Account Manager

Brief Explanation

To showcase the potential of tablets with Intel processors inside, we collaborated with Flume. Watch our tablet powered instruments come to life to perform the especially composed track.

Creative Execution

In a sleek new video campaign to showcase what is possible with Intel powered technology inside tablets, a music-loving robot “performs” a brand new Flume track, written especially for this collaboration by triggering each element of the song using over 60 Intel powered tablets throughout the music video. Rather than simply pressing play and having the various parts of the song performed electronically, however, each trigger is connected to either a physical “instrument,” be it a snare drum, a tin can, a butane lighter or a tablet powered instrument. The final outcome of the campaign video is a cool blend of seemingly disparate elements, in this case the technological and the mechanical, the future and the past.