| Title | INTELLIGENT SOUNDS |
| Brand | INTEL |
| Product / Service | INTEL POWERED-TABLETS |
| Category | A07. Use of Music |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | THE MONKEYS Sydney, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alex Roberts | Finch | Director |
| Camilla Dehnert | Finch | Producer |
| Emad Tahtouh | Finch | Director Of Applied Technology And Innovation |
| Rob Galluzzo | Finch | Executive Producer |
| Tim Tregoning | Freelance | Director Of Photography |
| Enzo Iacono | Freelance | Production Designer |
| Micah Walker | The Monkeys | Executive Creative Director |
| Jay Gelardi | The Monkeys | Digital Creative Director |
| Jade Rodriguez | The Monkeys | Agency Producer |
| Brad Firth | The Monkeys | Account Manager |
| Pri Patel | The Monkeys | Account Manager |
To showcase the potential of tablets with Intel processors inside, we collaborated with Flume. Watch our tablet powered instruments come to life to perform the especially composed track.
In a sleek new video campaign to showcase what is possible with Intel powered technology inside tablets, a music-loving robot “performs” a brand new Flume track, written especially for this collaboration by triggering each element of the song using over 60 Intel powered tablets throughout the music video. Rather than simply pressing play and having the various parts of the song performed electronically, however, each trigger is connected to either a physical “instrument,” be it a snare drum, a tin can, a butane lighter or a tablet powered instrument. The final outcome of the campaign video is a cool blend of seemingly disparate elements, in this case the technological and the mechanical, the future and the past.