| Title | MUM |
| Brand | AAMI |
| Product / Service | LIFE AND INCOME INSURANCE |
| Category | A02. Direction |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | BADJAR OGILVY Melbourne, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Nick Ball | Finch | Director |
| Camilla Dehnert | Finch | Producer |
| Rob Galluzzo | Finch | Executive Producer |
| Crighton Bone | Freelance | Director Of Photography |
| Damien Drew | Freelance | Production Designer |
| Seth Lockwood | Method Studios | Editor |
| Andrew Clarkson | Method Studios | Colourist |
| Dave Edwards | Method Studios | Compositor |
| Jonathan Dreyfus | Freelance | Music Composer |
| Brendon Guthrie | Badjar Ogilvy | Executive Creative Director |
| Lenna Boland | Badjar Ogilvy | Copywriter |
| Jesse Mccormack | Badjar Ogilvy | Art Director |
| Matt Rose | Badjar Ogilvy | Group Account Director |
| Toby Gill | Badjar Ogilvy | Senior Account Manager |
| Jennie Mccartney | Badjar Ogilvy | Senior Producer |
The income protection spots highlight the consequences of living without an income in a funny, memorable way. We made use of slow motion footage allowing the audience to focus on "without an income" moments - such as moving back in with mum and all her idiosyncrasies - the key message being you don't have to make life sacrifices if you have income protection insurance. The dramatic but entertaining life insurance spot also uses slow motion footage to highlight that there's nothing parents wouldn't do for their family, but there's something they should do; take out life insurance.