Bronze Spike
Product / ServiceREBEL SPORT
CategoryA05. Editing
Entrant Company OGILVY & MATHER Auckland, NEW ZEALAND
Advertising Agency OGILVY & MATHER Auckland, NEW ZEALAND
Production Company EXIT FILMS Auckland, NEW ZEALAND


Name Company Position
Angus Hennah Ogilvy And Mather NZ Executive Creative Director
Rupert Hancock Ogilvy And Mather NZ Creative Director | Art Director
Mitchell Sutton Ogilvy And Mather NZ Art Director
Henry Wall Ogilvy And Mather NZ Copy Writer
Sandra Daniel Ogilvy And Mather NZ Group Account Director
Darryl Rogers Ogilvy And Mather NZ Account Director
Amanda Kabel Ogilvy And Mather NZ Head Of TV
Rachel Stewart Ogilvy And Mather NZ Agency Producer
Adi Staite Ogilvy And Mather NZ Head Of Planning
Greg Wood Exit Films Director
Declan Cahill Exit Films Producer
Sam Brunette Postboy Editor
Jon Cooper The Coopers Sound Design

Brief Explanation

Rebel Sport is the largest sporting retailer in New Zealand and has the most extensive range of sporting equipment and clothing, along with the best brands at the best value. Increasingly, however, Rebel Sport found itself under greater market pressure from a string of competitors, both bricks and mortar retailers and online stores. It was vital that Rebel Sport re-ignited its sports credentials and put a campaign to market that sparked conversation around the brand to re-engage with our sports-mad audience. Sport is all about passion and at Rebel Sport this passion brings us knowledge about sport well beyond the average person. The campaign uncovered a little known fact about 100 metre sprinting. Through the eyes of New Zealand national athlete Abiola Beckley, we enter the world of an elite athlete and discover one simple and fascinating truth: he is actually airborne for 88 of the 100 metres he sprints.