| Title | MISTAKES |
| Brand | NEW ZEALAND TRANSPORT AGENCY |
| Product / Service | ROAD SAFETY |
| Category | A08. Sound Design |
| Entrant | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Entrant Company | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Media Agency | OMD Wellington, NEW ZEALAND |
| Production Company | FINCH Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Philip Andrew | Clemenger BBDO | Executive Creative Director |
| Brigid Alkema | Clemenger BBDO | Creative Director |
| Emily Beautrais | Clemenger BBDO | Copywriter |
| Emily Beautrais | Clemenger BBDO | Art Director |
| Philip Andrew | Clemenger BBDO | Art Director |
| Martin Gray | Clemenger BBDO | Agency Producer |
| Linda Major | Clemenger BBDO | Director Of Social Marketing |
| Bethany Omeri | Clemenger BBDO | Account Manager |
| Thomas Scovell | Clemenger BBDO | Director Of Digital Innovation |
| Annabelle Wilkinson | OMD | Business Director |
| Emily Goulden | OMD | Account Director |
| Paul Graham | New Zealand Transport Agency | Principal Scientist |
| Rachel Prince | New Zealand Transport Agency | Principal Advisor |
| Derin Seale | Finch | Director |
| Rob Galluzzo | Finch | Executive Producer |
| Karen Bryson | Finch | Producer |
| Drew Thompson | Method | Editor |
| Simon Lister | Nylon Studios | Sound Design |
| Ben Eagleton | Fin Design | Grade |
| Justin Bromley | Fin Design | Flame |
| Method Studios | Additional company | |
| Nylon Studios | Additional company | |
| Fin Design | Additional company |
In the moment before a car crash, time pauses and allows two drivers to have a conversation. It becomes clear that speed will determine the outcome.