Title | BOURNVITA BOXER |
Brand | CADBURY INDIA |
Product / Service | BOURNVITA |
Category | A08. Sound Design |
Entrant | GOOD MORNING Mumbai, INDIA |
Entrant Company | GOOD MORNING Mumbai, INDIA |
Advertising Agency | OGILVY & MATHER INDIA Mumbai, INDIA |
Production Company | GOOD MORNING Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Shashanka Chaturvedi | Good Morning | Director |
Robin D'cruz | Good Morning | Producer |
Vikram Kalra | Good Morning | Executive Producer |
Tetsuo Nagata | Cinematographer | |
Ashutosh Pathak | Good Morning | Music Director |
Abhijit Avasthi | Ogilvy/Mather | National Creative Director |
Zenobia Pithawala | Ogilvy/Mather | Executive Creative Director |
Ryan Mendonca | Ogilvy/Mather | Associate Creative Director |
Vishal Bagade | Ogilvy/Mather | Associate Creative Director |
Hitesh Patel | Ogilvy/Mather | Senior Vice President |
Bournvita 'Boxer' Bournvita's philosophy is simple- prepare, for victory. The film pushes the boundary of this philosophy even further to tell mothers that the further they push their kids during practice, the more assured is ultimate victory. The story follows a mother and her young child, an aspiring boxer. The child's grueling practice regimen is portrayed, accompanied by the mother speaking of her approach to practice. The mother believes that her kid should always practice with tougher opponents, to prepare for life's unfair challenges. It's only in the final victorious bout do we realize that the kid, who's been training against boys all along, is actually a girl. That's when Bournvita reinforces it's brand message- Prepare, for victory.