| Title | A MOMENT OF BEAUTY |
| Brand | GLAXOSMITHKLINE SINGAPORE |
| Product / Service | EYE MO |
| Category | A07. Use of Music |
| Entrant | GREY GROUP Singapore, SINGAPORE |
| Entrant Company | GREY GROUP Singapore, SINGAPORE |
| Advertising Agency | GREY GROUP Singapore, SINGAPORE |
| Media Agency | MINDSHARE ASIA PACIFIC Singapore, SINGAPORE |
| Production Company | AMOK TV Singapore, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Till Hohmann | Grey Group Asia Pacific | Executive Creative Director |
| Antonio Bonifacio/James Li | Grey Group Singapore | Creative Director |
| Andrew Siebert/Darren Leong/Luis Fabra | Grey Group Singapore | Creative Team |
| Tom Evans | Grey Group Singapore | Client Services Director Apac |
| Serene Loo/Madeline Woon | Grey Group Singapore | Regional Account Manager |
| Gijs Sanders | Glaxosmithkline Pte Ltd | General Manager |
| Oliver Parkes | Glaxosmithkline Pte Ltd | Marketing Director |
| Syed Saad Kamran | Glaxosmithkline Pte Ltd | Senior Brand Manager |
| Alew Liew | Freelance | Calligraphy Artist |
| James Teh | Freelance | Director/Dop |
| Chun Yi | Frame By Frame Singapore | Assistant Producer |
| Brian Yessian | Yessian Music NYC/Detroits/LA/Hamburg | Chief Operating Officer |
| Jeff Dittenber | Yessian Music NYC/Detroit/LA/Hamburg | Sound Design |
| Dan Zank | Yessian Music NYC/Detroit/LA/Hamburg | Compostion |
| Ryan Mcguire | Cutters Inc. Tokyo | Editor |
| Steve Rodriguez | Cutter Inc. Tokyo | Producer |
English Synopsis/Background Information In an Asian city. Glaring hot sun. A man uses a big brush to draw on the pavement using water. We are in the middle of it all: in the bucket of water, on the brush, close on the ground, right in the artist's face. Dynamic. Fast. And with a modenr Asian soundtrack. Only: what is he drawign - and why? This film builds up suspense in the most beautiful way. Finally we see: he has drawn a beautiful eye. In the hot sun it starts to dry away fast. And the simple copy line explains what this is all about: Do not let your eyes go dry. Use Eye Mo.
We composed and recorded an original score to enhance the drama and pace of the film. Combined with subtle sound design, the track is used to build suspense but also to underscore the Asian cultural heritage of water calligraphy. Use of traditional Asian instrumentation together with modern scoring and sound techniques were applied to bridge the culture with the modern topic being portrayed in the film and to give the edit additional punch.