Product / ServiceVITZ
CategoryA02. Direction
EntrantDENTSU Tokyo, JAPAN
Entrant Company DENTSU Tokyo, JAPAN
Advertising Agency DENTSU Tokyo, JAPAN
Production Company PICT Tokyo, JAPAN


Name Company Position
Norifumi Adachi DENTSU INC. Senior Creative Director
Shinsuke Kubomoto DENTSU INC. Creative Director
Kazuhide Adachi DENTSU INC. Planner
Yusuke Koyanagi DENTSU INC. Art Director
Kunihiko Mishima DENTSU INC. Copywriter
Yasumitsu Jinno DENTSU INC. Account Planner
Shoji Akaishi DENTSU INC. Account Planner
Ayako Yamanaka DENTSU INC. Account Planner
Shuntaro Kato DENTSU INC. Account Planner
Toshihiko Miki DENTSU CREATIVE FORCE Producer
Hideyuki Tanaka Framegraphics Director
Renaud Maire Renaud Maire Photographer
Akio Fujimori PICT INC. Producer
Takeshi Yanagisawa PICT INC. Producer
Takeshi Takada ALT.VFX PTY LTD Executive Producer
Jesse Bradstreet ALT.VFX PTY LTD Vfx Supervisor
Takeshi Kanda Jitto Inc. Editor
Remi Kasuga PICT INC. Production Manager

Brief Explanation

With its new engine and improved gas mileage, the new Toyota Vitz now offers an even brisker ride around town. It’s not just a means for transportation, but a new “footwork” that invites drivers to further enjoy their everyday life. To convey this concept, we portrayed the new car as a cheerful pair of yellow sneakers happily skipping through the streets with its light, rhythmical dance steps. In the age of the internet where everything can be done at home, we aimed for a tone and manner which would make people want to take a step outside and explore the world with a light heart and light footwork.