| Title | THE SNEAKERS |
| Brand | TOYOTA |
| Product / Service | VITZ |
| Category | A02. Direction |
| Entrant | DENTSU Tokyo, JAPAN |
| Entrant Company | DENTSU Tokyo, JAPAN |
| Advertising Agency | DENTSU Tokyo, JAPAN |
| Production Company | PICT Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Norifumi Adachi | DENTSU INC. | Senior Creative Director |
| Shinsuke Kubomoto | DENTSU INC. | Creative Director |
| Kazuhide Adachi | DENTSU INC. | Planner |
| Yusuke Koyanagi | DENTSU INC. | Art Director |
| Kunihiko Mishima | DENTSU INC. | Copywriter |
| Yasumitsu Jinno | DENTSU INC. | Account Planner |
| Shoji Akaishi | DENTSU INC. | Account Planner |
| Ayako Yamanaka | DENTSU INC. | Account Planner |
| Shuntaro Kato | DENTSU INC. | Account Planner |
| Toshihiko Miki | DENTSU CREATIVE FORCE | Producer |
| Hideyuki Tanaka | Framegraphics | Director |
| Renaud Maire | Renaud Maire | Photographer |
| Akio Fujimori | PICT INC. | Producer |
| Takeshi Yanagisawa | PICT INC. | Producer |
| Takeshi Takada | ALT.VFX PTY LTD | Executive Producer |
| Jesse Bradstreet | ALT.VFX PTY LTD | Vfx Supervisor |
| Takeshi Kanda | Jitto Inc. | Editor |
| Akiko Davies | DYNAMITE PRODUCTIONS | Producer |
| Remi Kasuga | PICT INC. | Production Manager |
With its new engine and improved gas mileage, the new Toyota Vitz now offers an even brisker ride around town. It’s not just a means for transportation, but a new “footwork” that invites drivers to further enjoy their everyday life. To convey this concept, we portrayed the new car as a cheerful pair of yellow sneakers happily skipping through the streets with its light, rhythmical dance steps. In the age of the internet where everything can be done at home, we aimed for a tone and manner which would make people want to take a step outside and explore the world with a light heart and light footwork.