NESTLE - SHARE YOUR GOODNESS

TitleNESTLE - SHARE YOUR GOODNESS
BrandNESTLÉ
Product / ServiceNESTLÉ
CategoryA02. Direction
EntrantMcCANN WORLDGROUP Mumbai, INDIA
Entrant Company McCANN WORLDGROUP Mumbai, INDIA
Advertising Agency McCANN WORLDGROUP Mumbai, INDIA
Production Company NIRVANA FILMS Bangalore, INDIA

Credits

Name Company Position
Prasoon Joshi Mccann Worldgroup Chief Creative Officer
Pradyumna Chauhan Mccann Worldgroup National Creative Director
Alok Lall Mccann Worldgroup Account Director
Nikhlesh Jhingan Mccann Worldgroup Account Director
Prakash Varma Nirvana Director
Sneha Iype Nirvana Executive Producer
Sunitha Nirvana Producer
Clinton Nirvana Music Director
Prasoon Joshi Mccann Worldgroup Copywriter
Pradyumna Chauhan Mccann Worldgroup Copywriter

Brief Explanation

The central idea of the film is how the goodness shared over food douses sibling rivalry between the only child in a family and the just brought adopted child beautifully. One nuance that increased the popularity of the film manifold was the depiction of the adopted child from the North Eastern part of India. In a conservative country like India, it was lapped up by millions and millions of audiences as a very fresh and progressive thought. Thereby also giving brand Nestle a very pan India and inclusive feel - a true demonstration of our belief in sharing goodness over food.