| Title | UNEXPECTED POWER |
| Brand | TECHTONIC INDUSTRIES |
| Product / Service | AEG POWER TOOLS |
| Category | A02. Direction |
| Entrant | FINCH Sydney, AUSTRALIA |
| Entrant Company | FINCH Sydney, AUSTRALIA |
| Advertising Agency | FENTON STEPHENS South Melbourne, AUSTRALIA |
| Production Company | FINCH Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Alyssa Mcclelland | Finch | Director |
| Fiona Mcgregor | Finch | Producer |
| Karen Bryson | Finch | Executive Producer |
| Ari Wegner | Freelance | Director Of Photography |
| Fiona Crombie | Freelance | Production Designer |
| Elodie Fouqueau | Method Studios | Editor |
| Roslyn Di Sisto | Method Studios | Colourist |
| Alex Fenton | Fenton Stephens | Creative Director |
| Simon Antonis | Fenton Stephens | Strategic Planner |
| Aaron Tyler | Fenton Stephens | Art Director |
| Jess Wheeler | Fenton Stephens | Copywriter |
| Lisa Ramsey | Fenton Stephens | Agency Producer |
| Amy Stephens | Fenton Stephens | Head Of Account Management |
| Josh Collins | Fenton Stephens | Account Director |
| Hannah Turner | Fenton Stephens | Account Manager |
| Rodney Lowe | Production Alley | Sound Design Arrangement |
AEG's history of innovation continues on with the release of their 'Brushless' range of power tools, with Fenton Stephens identifying the new technology as a deliverance of 'unexpected power' to its users. In order to embody the message of 'unexpected power', literally, we flew out a German-born man who was gifted with superhuman size and strength in his arm. Not in both, just his right arm. This man is Matthias Schlitte, world armwrestling vice-champion, and does he ever have a story to tell.