| Title | GAME OF PHONES |
| Brand | VIRGIN MOBILE AUSTRALIA |
| Product / Service | MOBILE COMMUNICATIONS |
| Category | A02. Direction |
| Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Entrant Company | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Advertising Agency | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
| Production Company | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Scott Otto Anderson | Photoplay Films | Director |
| Florence Tourbier | Photoplay Films | Producer |
| Benjamin Favol | Havas Worldwide/Sydney | Agency Account Director |
| Jenny Fallon | Havas Worldwide/Sydney | Account Manager |
| Chris Johnson | Havas Worldwide/Sydney | Creative Group Head |
| Paris Giannakis | Havas Worldwide/Sydney | Art Director |
| Ros Payne | Havas Worldwide/Sydney | Agency Producer |
| Director Of Photography | Freelance | Director Of Photography |
| Simon Njoo | Freelance | Editor |
The commercial was designed to work as part of an integrated brand campaign with a game designed for smartphones to be played on the streets with almost $200K worth of prizes to reinforce Virgin Mobile’s commitment to giving customers so much more than mobile. The commercial launched the campaign, capturing the irreverent spirit of the game & introduced possible scenarios where hipsters slay accountants & vegos ambush butchers in order to stake their claim on a prize.