| Title | BE THE ARTIST |
| Brand | LION NATHAN |
| Product / Service | STEINLAGER |
| Category | A02. Direction |
| Entrant | THE SWEET SHOP Bangkok, THAILAND |
| Entrant Company | THE SWEET SHOP Bangkok, THAILAND |
| Advertising Agency | DDB GROUP NEW ZEALAND Auckland, NEW ZEALAND |
| Production Company | THE SWEET SHOP Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Andy Fackrell | DDB Auckland | Executive Creative Director |
| Chris Schofield | DDB Auckland | Creative Director |
| Natalie Knight | DDB Auckland | Copywriter |
| Gavin Siakimotu | DDB Auckland | Art Director |
| Judy Thompson | DDB Auckland | Executive Agency Producer |
| Tania Jeram | DDB Auckland | Agency Producer |
| Rosie Grayson | DDB Auckland | Agency Producer |
| Jane Mill | DDB Auckland | Agency Producer |
| Damien Shatford | The Sweet Shop | Director |
| Fiona King | The Sweet Shop | Executive Producer |
| Ben Dailey | The Sweet Shop | Producer |
| Lynette Gordon | The Sweet Shop | Producer |
| Andrew Stroud | N/A | Dop |
| Jack Hutchings | The Butchery | Editor |
| N/A | Toybox Post | Post Production |
| Roland Brown | Boxcar Rattle | Music |
| N/A | Liquid Studios | Sound Studio |
Steinlager decided it was a good time to promote a more sensible drinking attitude. This campaign centres around making fun of friends who have had too much to drink, heroing a sensible drinker at a party who draws random pictures on his mates.