| Title | DIRECTIONS |
| Brand | MOUNTAIN DEW/FRUCOR NZ |
| Product / Service | MOUNTAIN DEW |
| Category | A01. Art direction/Production design |
| Entrant | 8COM Auckland, NEW ZEALAND |
| Entrant Company | 8COM Auckland, NEW ZEALAND |
| Advertising Agency | COLENSO BBDO Auckland, NEW ZEALAND |
| Production Company | 8COM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Michael Humphrey | 8com | Director |
| Katie Millington | 8com | Excutive Producer |
| Tara Landry | 8com | Producer |
| Rob Marsh | TBC | Dop Lighting Cameraman |
| Julian Geraets | 8com | Dop Lighting Cameraman |
| Levi Slavin | TBC | Creative Director |
| Matt Lawson | TBC | Creative Copywriter |
An insight into a group of skaters on their journey towards Easy. Through busted boards, broken bones, slams and hucks, to get to Easy you have to go through Hard.