| Title | EMOTICONS |
| Brand | NEW ZEALAND TRANSPORT AGENCY |
| Product / Service | ROAD SAFETY |
| Category | A01. Art direction/Production design |
| Entrant | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Entrant Company | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Advertising Agency | CLEMENGER BBDO Wellington, NEW ZEALAND |
| Media Agency | OMD Wellington, NEW ZEALAND |
| Production Company | PSYOP Los Angeles, USA |
| Name | Company | Position |
|---|---|---|
| Philip Andrew | Clemenger BBDO | Executive Creative Director |
| Brigid Alkema | Clemenger BBDO | Creative Director |
| Philip Andrew | Clemenger BBDO | Art Director |
| Emily Beautrais | Clemenger BBDO | Art Director |
| Emily Beautrais | Clemenger BBDO | Copywriter |
| Alex Metson | Clemenger BBDO | Copywriter |
| Martin Gray | Clemenger BBDO | Agency Producer |
| Linda Major | Clemenger BBDO | Director Of Social Marketing |
| Hayley Smith | Clemenger BBDO | Account Executive |
| Todd Mueller | Psyop | Director |
| Kylie Matulick | Psyop | Director |
| Drew Bourneuf | Psyop | Producer |
| Peter Van Der Fluit | Liquid Studios | Sound Design |
| Paul Graham | New Zealand Transport Agency | Principal Scientist |
| Rachel Prince | New Zealand Transport Agency | Principal Advisor |
We see everyday interactions between road users, but in this world, how each person feels can be seen by others.