| Title | GOOD GIRL |
| Brand | THE BODY SHOP MALAYSIA |
| Product / Service | COSMETICS & BEAUTY |
| Category | D01. Online Video |
| Entrant | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Entrant Company | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Advertising Agency | GREY GROUP KUALA LUMPUR, MALAYSIA |
| Production Company | PIXELPOST Petaling Jaya, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| David Sin | Grey Group Kuala Lumpur | Executive Creative Director |
| Andrew Fong | Grey Group Kuala Lumpur | Creative Director |
| Ramanjit Singh Gulati | Grey Group Kuala Lumpur | Creative Director |
| Ramanjit Singh Gulati/Nadia Mcdonald/Jessica Wong | Grey Group Kuala Lumpur | Scriptwriter/Copywriter |
| Yap Yi Ling/Andrew Fong | Grey Group Kuala Lumpur | Art Director |
| Lubna Khan | Grey Group Kuala Lumpur | Planning Director |
| Sulaiman Abu Bakar | Grey Group Kuala Lumpur | Agency Producer |
| Suzy Chiang | Grey Group Kuala Lumpur | Agency Producer |
| Andrew Fong/Nadia Mcdonald/Derek Yeo | Grey Group Kuala Lumpur | Account Management |
| Alison Yong/Wira Chon | Twoam | Producers |
| Kit Kuan/Lau Shir Li | Twoam | Sound Engineer |
| Danny Lim | Twoam | Music |
| Sound House | Twoam | Sound Studio |
| Naim Brundage | Reservoir Films | Director |
| Post House | Pixel Post | Post Production |
'Good Girl' features young Sophie delivering her script in the recording studio. The video is filmed and edited to give a sense of innocence and carefreeness to create a strong juxtaposition to her script.
The video touched the hearts of people across the world and got featured on leading international websites like Buzz:60, USA Today and India's International Business Times - all to create over 250 million free PR impressions.
Every day little girls learn from the role models around them. Instead of learning qualities that will make them women of substance, they are taught to not speak up for themselves, focus on their looks and do what is expected. The Body Shop Malaysia took action with the online video 'Good Girl'. Together with ‘Speak Up’ and ‘Unnatural Beauty’ the videos featured girls as young as 4 and highlighted the need to think beyond cultural norms and change our ways, - so that young girls are inspired to become women of substance and ‘ Be More Than Beautiful’.