Creative Execution

Hidden experience ad: the design of banner is integrated with the whole channel style in the ad position, so that the ad is hidden in the page. Interact with users and let them experience the USPs of the product.

Through this campaign, MS ranking went up to No. 4 from No.6 in 2013, surpassing HP, Acer and Apple. Sales volume of key products increased by 37%.

Target： Pocket electronic devices in order to complete tasks using web anytime Client brief and challenge Notebook market changes as Multi-screen life interconnectivity.Traditional PC Sales decline, while thin & light PC market expanding How to deliver the Samsung ATIV innovative features, and build positive innovation brand awareness? Strategy： Deliver the key message of Samsung note book can interconnected mobile unlimited, build pioneer of New PC ear and expand market share Idea： The use of experiential marketing to make consumers understand the product's thin &light and function of the Internet and mobile 