| Title | ALIVE TECHNOLOGY |
| Brand | JAGUAR |
| Product / Service | CAR |
| Category | J02. Overall aesthetic design |
| Entrant | PHLUENCY INTERACTIVE (CHINA) Shanghai, CHINA |
| PR Agency | PHLUENCY INTERACTIVE (CHINA) Shanghai, CHINA |
| Entrant Company | PHLUENCY INTERACTIVE (CHINA) Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Alex Phung | Phluency Interactive/China)/Inc | Chief Creative Officer |
| Stephen Chan | Phluency Interactive/China)/Inc | Creative Director |
| Marcus Lao | Phluency Interactive/China)/Inc | Account Director |
| Anndy Kuang | Phluency Interactive/China)/Inc | Senior Art Director |
Use interesting and interactive way to metaphor the technology experience of the car in a innovative and distinctive way to drive registration of the challenge. Consumer are able to interact through PC, mobile, tablet.
From Dec.19 to Mar.2 the PV is to reach 2,076,256 , UV is to reach 1,481,591 Users on site engagement at 41.61second average. Bounce Rate is 71%
Insight The more you learn the stronger you’ll be. Strategy: Instead of static plain online registration form, we created a platform for consumer to experience and understand the technology of the car before starting the challenge. A cross platform website that attract and also help gain confidence to win the Jaguar driving challenge. Idea: Alive technology experience. Metaphor the technology of the car that helps consumer to feel connect and easy understanding.