| Title | LET THE FUTURE SHINE |
| Brand | JAGUAR |
| Product / Service | AUTO |
| Category | D01. Online Video |
| Entrant | PHLUENCY INTERACTIVE (CHINA) Shanghai, CHINA |
| PR Agency | PHLUENCY INTERACTIVE (CHINA) Shanghai, CHINA |
| Entrant Company | PHLUENCY INTERACTIVE (CHINA) Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Alex Phung | Phluency Interactive/China)/Inc | Chief Creative Officer |
| Stephen Chan | Phluency Interactive/China)/Inc | Creative Director |
| Marcus Lao | Phluency Interactive/China)/Inc | Account Director |
| Anndy Kuang | Phluency Interactive/China)/Inc | Senior Art Director |
A viral video of eye massage and event guidebook social content generate huge buzz before the motor show. During the motor show, the “shining WIFI” attract public to the Jaguar hall. The WiFi will redirect users to C-X17 mobile site to explore more.
Jaguar's Internet Voice took a huge lead over most mainstream automobile brands. 'C-X17' was mentioned 63,522 times on Sina Weibo, outperforming by far other newly released cars. As of 26th November, the viral video has had 1,132,000 hits
Insight The amount of information during motor show is usually extra heavy. It takes more effort to let messages stand out. Strategy To create message people would like to listen and interest to seek out and share. Avoid typical news announcement but to be entertaining, shareable and potential to generate PR. Idea Let the future shine Utilize the stunning 'gold coloured' concept car as the shining moment at the motor show which also symbolize as a shiny bright future of the brand.