Creative Execution

After turning our modest ad agency into a makeshift game studio, Catch the Flavour was born. With both a web version and a mobile version, it was an entertaining branded game set in the most colourful place in the world: The Breezer Factory, starring the exotic fruits that make Breezer special. We asked players to help us make Breezers by bottling and crating the drink. With 2 modes of play, a range of difficulty levels and a socially driven achievement system, we got players to love the flavours of Breezer as much as we do.

Catch the Flavour caught on like wildfire. The desktop version got over 100,000 hits and boasts 32.1% repeat visitors spending 11 minutes and 23 seconds in the game on average and 27% shared the game after their first attempt. The mobile games have earned over 4000 downloads for Android and iOS, with over 60% of users playing more than 5 times. The app has many favorable mentions on Google Play and iTunes, with a 4 star rating on average over both operating systems. Many still enjoy the game on a daily basis.

Lovers of Bacardi Breezer, a fun and playful beverage, are typically in the 18-25 age group. They are digital natives who are glued to their devices, whether they’re playing games or discovering new things. So when they asked us to do something unforgettable around their exotic flavours on the digital space, we knew that the idea had to resonate with the multi-coloured and playful personality of the brand, while engaging and entertaining discerning audiences in a sustainable manner that could differentiate it from the rest of the herd in the app universe. Also, 80% of India accesses the internet via mobile devices, so creating a game where they can interact with a brand on a daily basis was simply the most effective solution to Bacardi’s marketing problem.