PACKED COUPLE

Short List
TitlePACKED COUPLE
BrandSEA ROAD INTERNATIONAL CORPORATION
Product / ServiceCONDOMANIA
CategoryD01. Online Video
EntrantOGILVY & MATHER JAPAN Tokyo, JAPAN
Entrant Company OGILVY & MATHER JAPAN Tokyo, JAPAN
Advertising Agency OGILVY & MATHER JAPAN Tokyo, JAPAN
Production Company L+A Tokyo, JAPAN

Credits

Name Company Position
Ajab Samrai Ogivy&Mather Japan Chief Creative Officer
Ajab Samrai Ogivy&Mather Japan Group Creative Director
Ajab Samrai Ogivy&Mather Japan Executive Creative Director
Ricardo Adolfo Ogivy&Mather Japan Creative Director
Federico Garcia Ogivy&Mather Japan Creative Director
Ricardo Adolfo Ogivy&Mather Japan Copywriter
Federico Garcia Ogivy&Mather Japan Copywriter
Paul Matheson Ogivy&Mather Japan Art Director
Junkichi Tatsuki Ogivy&Mather Japan Art Director
Photographer Hal Photographer Hal Photographer
Ken Arima L/A Co. Ltd Director
Ken Arima L/A Co. Ltd Editor
Daichi Oka Freelance Director Of Photography
Atsuko Keino Ogivy&Mather Japan Agency Producer
Hisashi Kitajima Ogivy&Mather Japan Agency Account Director
Koichi Maeda Ogivy&Mather Japan Agency Account Director

Creative Execution

Condoms can protect and preserve our lives (and our love) forever. To demonstrate this in a striking way we partnered with Photographer Hal, a cutting-edge Japanese artist, to make a poster series of passionate couples vacuumed-packed together. The process to achieve this eternal image is very organic and each couple can only be left inside the sealed bag for 10 seconds. A unique photo shoot that turned out to be great content for a documentary showcasing the peculiar experiment, the creative rational behind it and the couple’s testimonial on the experience and eternal love.

The campaign went viral the moment it was launched (500.000 Youtube views in the first week) and since then more than 100 articles were written in publications around the world like: BBC, Huffington Post, Fast Company, Gizmodo, Design Taxi, Marie Claire, Vanguardia, Campaign UK, Campaign Brief Asia, Creative Review, Ad Age, Marketing UK, Ad Week, La Reclame, Horizon, Ad Gang, Commercial Photo and CM Tsu-Slim, to name a few. In the meantime, the campaign was selected as: - Campaign of the Week on Creative Review - Editor’s pick on Ad Age - Ad of the day on Ad Week

Photographer Hal started packing couples together in futon vacuum bags to preserve their love forever. The process to achieve this eternal image is very organic and each couple can only be left inside the seal bag for 10 seconds. This documentary produced by Condomania, shows us how Photographer Hal does it, why he does it, and what his creative vision is. At the same time, we also discover what the couple feels about the experience and eternal love. The documentary is part of a bigger brand campaign that includes indoor and street posters. Condomania is a famous franchise in Japan with several shops around the country that strives to promote safe and protected love to its audience.

Links

Video URL