Title | PACKED COUPLE |
Brand | SEA ROAD INTERNATIONAL CORPORATION |
Product / Service | CONDOMANIA |
Category | D01. Online Video |
Entrant | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Entrant Company | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Advertising Agency | OGILVY & MATHER JAPAN Tokyo, JAPAN |
Production Company | L+A Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Ajab Samrai | Ogivy&Mather Japan | Chief Creative Officer |
Ajab Samrai | Ogivy&Mather Japan | Group Creative Director |
Ajab Samrai | Ogivy&Mather Japan | Executive Creative Director |
Ricardo Adolfo | Ogivy&Mather Japan | Creative Director |
Federico Garcia | Ogivy&Mather Japan | Creative Director |
Ricardo Adolfo | Ogivy&Mather Japan | Copywriter |
Federico Garcia | Ogivy&Mather Japan | Copywriter |
Paul Matheson | Ogivy&Mather Japan | Art Director |
Junkichi Tatsuki | Ogivy&Mather Japan | Art Director |
Photographer Hal | Photographer Hal | Photographer |
Ken Arima | L/A Co. Ltd | Director |
Ken Arima | L/A Co. Ltd | Editor |
Daichi Oka | Freelance | Director Of Photography |
Atsuko Keino | Ogivy&Mather Japan | Agency Producer |
Hisashi Kitajima | Ogivy&Mather Japan | Agency Account Director |
Koichi Maeda | Ogivy&Mather Japan | Agency Account Director |
Condoms can protect and preserve our lives (and our love) forever. To demonstrate this in a striking way we partnered with Photographer Hal, a cutting-edge Japanese artist, to make a poster series of passionate couples vacuumed-packed together. The process to achieve this eternal image is very organic and each couple can only be left inside the sealed bag for 10 seconds. A unique photo shoot that turned out to be great content for a documentary showcasing the peculiar experiment, the creative rational behind it and the couple’s testimonial on the experience and eternal love.
The campaign went viral the moment it was launched (500.000 Youtube views in the first week) and since then more than 100 articles were written in publications around the world like: BBC, Huffington Post, Fast Company, Gizmodo, Design Taxi, Marie Claire, Vanguardia, Campaign UK, Campaign Brief Asia, Creative Review, Ad Age, Marketing UK, Ad Week, La Reclame, Horizon, Ad Gang, Commercial Photo and CM Tsu-Slim, to name a few. In the meantime, the campaign was selected as: - Campaign of the Week on Creative Review - Editor’s pick on Ad Age - Ad of the day on Ad Week
Photographer Hal started packing couples together in futon vacuum bags to preserve their love forever. The process to achieve this eternal image is very organic and each couple can only be left inside the seal bag for 10 seconds. This documentary produced by Condomania, shows us how Photographer Hal does it, why he does it, and what his creative vision is. At the same time, we also discover what the couple feels about the experience and eternal love. The documentary is part of a bigger brand campaign that includes indoor and street posters. Condomania is a famous franchise in Japan with several shops around the country that strives to promote safe and protected love to its audience.